{"id":756,"date":"2023-01-18T16:10:03","date_gmt":"2023-01-18T16:10:03","guid":{"rendered":"http:\/\/aqaba-admin"},"modified":"2023-01-18T16:10:03","modified_gmt":"2023-01-18T16:10:03","slug":"3-trends-to-elevate-your-email-marketing-strategy","status":"publish","type":"post","link":"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/3-trends-to-elevate-your-email-marketing-strategy\/","title":{"rendered":"3 Trends to Elevate Your Email Marketing Strategy"},"content":{"rendered":"<p><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">If you\u2019re anything like us, one of your daily rituals would have to be checking your email or voicemail before your feet hit the ground. Of course, it may sometimes be your Facebook newsfeed that takes priority, but everyone, be it a stay-at-home parent or a Fortune 500 executive, is sure to stay updated on their emails.<\/span><\/p>\n<p><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\"><!--more--><\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\"><span style=\"color: #444444; font-family: 'open sans', geneva;\"><span style=\"font-size: 20px; letter-spacing: 0px; word-spacing: 2.3px;\">Not surprisingly, the statistics tell the same story. <\/span><\/span><strong style=\"color: #444444; font-family: 'open sans', geneva; font-size: 20px; letter-spacing: 0px; word-spacing: 2.3px;\"><a href=\"http:\/\/radicati.com\/wp\/wp-content\/uploads\/2016\/01\/Email_Statistics_Report_2016-2020_Executive_Summary.pdf\" target=\"_blank\" rel=\"noopener\">A study by Radicati<\/a><\/strong><span style=\"color: #444444; font-family: 'open sans', geneva;\"><span style=\"font-size: 20px; letter-spacing: 0px; word-spacing: 2.3px;\"> shows that in 2017, we had 2.7 billion email users worldwide, with that number set to grow to a sizeable 3.1 billion in 2020. The <\/span><\/span><strong style=\"color: #444444; font-family: 'open sans', geneva; font-size: 20px; letter-spacing: 0px; word-spacing: 2.3px;\"><a href=\"http:\/\/radicati.com\/wp\/wp-content\/uploads\/2016\/01\/Email_Statistics_Report_2016-2020_Executive_Summary.pdf\" target=\"_blank\" rel=\"noopener\">same study<\/a><\/strong><span style=\"color: #444444; font-family: 'open sans', geneva;\"><span style=\"font-size: 20px; letter-spacing: 0px; word-spacing: 2.3px;\"> shows that in 2016, the number of emails sent and received per day was 215.3 billion, with this figure expected to grow at an average annual rate of 4.6%, reaching over 257.7 billion by the end of 2020. Interestingly, according to this <\/span><\/span><strong style=\"color: #444444; font-family: 'open sans', geneva; font-size: 20px; letter-spacing: 0px; word-spacing: 2.3px;\"><a href=\"https:\/\/optinmonster.com\/email-marketing-vs-social-media-performance-2016-2019-statistics\/\" target=\"_blank\" rel=\"noopener\">article by Optinmonster<\/a><\/strong><span style=\"color: #444444; font-family: 'open sans', geneva;\"><span style=\"font-size: 20px; letter-spacing: 0px; word-spacing: 2.3px;\">, even social media giants like Facebook and Twitter pale in comparison with a mere 1.7 billion and 313 million users respectively which, even when combined, is less than the 2.6 billion users for email. <\/span><span style=\"font-size: 20px;\">Moreover<\/span><span style=\"font-size: 20px; letter-spacing: 0px; word-spacing: 2.3px;\">, over 58% of users say their first online \u201ccheck\u201d is their email. And that\u2019s not all; <\/span><\/span><strong style=\"color: #444444; font-family: 'open sans', geneva; font-size: 20px; letter-spacing: 0px; word-spacing: 2.3px;\"><a href=\"https:\/\/www.mailmunch.co\/blog\/email-marketing-vs-social-media\/\" target=\"_blank\" rel=\"noopener\">research by MailMunch<\/a><\/strong><span style=\"color: #444444; font-family: 'open sans', geneva;\"><span style=\"font-size: 20px; letter-spacing: 0px; word-spacing: 2.3px;\"> finds that email has a higher click-through rate (CTR) of 3.57%, as compared to a meagre 0.07% and 0.03% of Facebook and Twitter respectively. <\/span><\/span><\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">If there\u2019s anything we should take away from this, it\u2019s the fact that with such a large user base and high user engagement, email marketing, if done right, holds the potential to amplify your marketing reach by leagues. <\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">This is why we\u2019ve decided to talk about three crucial trends in email marketing that we believe could help you raise your game to the next level.\u00a0<\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><strong><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">1. Interactive emails <\/span><\/strong><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">Instead of a standard email that is just meant to be read, an interactive email prompts the reader to engage with the content. This, in turn, helps <strong><a href=\"https:\/\/emailmonks.com\/blog\/email-design\/interactivity-enhances-email-engagement\/\" target=\"_blank\" rel=\"noopener\">boost engagement and better the conversion rate. <\/a><\/strong><\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">One of our favourite examples of an interactive email would have to be <strong><a href=\"https:\/\/reallygoodemails.com\/wp-content\/uploads\/these-classics-glow-in-the-dark.html\" target=\"_blank\" rel=\"noopener\">Tom\u2019s \u201cFlip The Switch\u201d<\/a><\/strong> to promote their new glow-in-the-dark shoe collection. A well-crafted interactive \u201cswitch\u201d that allows you to \u201cswitch off the lights\u201d, revealing a glowing pair of shoes helps get the selling proposition across and adds a dose of fun to an otherwise monotonous inbox. Another great example would have to be the <strong><a href=\"https:\/\/reallygoodemails.com\/wp-content\/uploads\/last-chance-to-save-big-nest-black-friday-ends-soon.html\" target=\"_blank\" rel=\"noopener\">Black Friday promotional email by Nest<\/a><\/strong>, which is an excellent example of bringing the landing page to the email itself, giving the reader the ability to add Nest products to their cart and head straight to the checkout page. <\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">As a marketer, you have a score of options you can try in your next email campaign, from GIFs, customer reviews\/feedback, add-to-cart functionality, image sliders or carousels etc. Indeed, the possibilities are endless.<\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><strong><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">2. Automated\/Triggered emails <\/span><\/strong><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">Though not a new concept, \u2018triggered emails\u2019 are prompted by user activity, be it a \u2018Welcome\u2019 email when you sign up, a \u2018purchase-reminder\u2019 email when you remove a product or have a product in your cart but haven\u2019t made the decision to buy yet etc. Such emails are automated and, as we have mentioned above, triggered by user activity. In an <a href=\"https:\/\/www.lianapress.ae\/releases\/marketing\/survey-marketing-automation-is-appealing-to-companies-challenge-is-lack-of-know-how.html\" target=\"_blank\" rel=\"noopener\"><strong>article by Liana Technologies<\/strong><\/a>, there is a rising trend among brands, big and small, adopting marketing automation, with over 40% of the 421 respondents (from Europe, Asia &amp; Middle East) claiming they will be implementing marketing automation technology (including automated email marketing) by the end of 2018. So, let\u2019s explore some of the many must-have \u2018trigger emails\u2019 that a brand, especially an e-commerce store, should have: <\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">\u25cf <span style=\"text-decoration: underline;\">Welcome email <\/span><\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">When someone signs up on your website or newsletter, sending them a \u2018Welcome\u2019 email is a great gesture of appreciation, as well as to inform and\/or tease what they can expect in return for their support. We love how <strong><a href=\"https:\/\/reallygoodemails.com\/inaugural\/welcome\/thank-you-signing-up\/\" target=\"_blank\" rel=\"noopener\">Sidecar<\/a><\/strong> has set a great example for a \u2018Welcome\u2019 email. <\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">\u25cf <span style=\"text-decoration: underline;\">Discount email <\/span><\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">An excellent method for attracting leads in any stage of the sales funnel. An example to follow would be that by <strong><a href=\"https:\/\/reallygoodemails.com\/wp-content\/uploads\/unbox-a-grizzly-save-58.html\" target=\"_blank\" rel=\"noopener\">TunnelBear<\/a><\/strong>, a VPN service provider promoting their discount offer.\u00a0<\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">\u25cf <span style=\"text-decoration: underline;\">Purchase-reminder email <\/span><\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">Also known as an \u2018Abandoned cart\u2019 email, this is a scenario every e-commerce store owner dreads. A \u2018Purchase-reminder\u2019 email can be used as a friendly reminder to the shopper that they are missing out on your products. In our opinion, Adidas has to be the winner with their <strong><a href=\"https:\/\/reallygoodemails.com\/wp-content\/uploads\/sorry-to-hear-about-your-wi-fi.html\" target=\"_blank\" rel=\"noopener\">\u201cIs your WiFi okay?\u201d<\/a><\/strong> email. <\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">\u25cf <span style=\"text-decoration: underline;\">Birthday\/Anniversary email <\/span><\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">What better time to buy something new than a special birthday or an anniversary? As per this <strong><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2015\/11\/birthday-email-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">blog article by Campaign Monitor<\/a><\/strong>, birthday emails generate 342% higher revenue (per email) than regular promotional emails and a 481% higher transaction rate.<\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\"> You can set up an automated email to send our congratulatory messages or better yet, promo codes for your products. This <strong><a href=\"https:\/\/reallygoodemails.com\/wp-content\/uploads\/lucky-you-it-s-your-birthday-month.html\" target=\"_blank\" rel=\"noopener\">\u2018Birthday\u2019 email by Nike<\/a><\/strong> is a great example of a \u2018Birthday\/Anniversary\u2019 email done right. <\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><strong><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">3. Artificial Intelligence and Machine Learning <\/span><\/strong><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">Ah yes, the two wonders of technology that have captured the interest of almost every industry. If you have been following our blog, you will recall reading an article about <strong><a href=\"\/blog\/marke-think\/the-rise-of-virtual-influencers-and-what-this-means-for-the-future-of-influencer-marketing\" target=\"_blank\" rel=\"noopener\">the rise of virtual influencers<\/a><\/strong> which discusses CGI-rendered \u201cinfluencers\u201d and how AI is seeping into influencer marketing. It shows how Artificial Intelligence (AI) and Machine Learning are no longer just figments of our imagination but are instead being adopted by more and more industries \u2013 be it retail, automotive, cyber security, etc. <\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">In the context of email marketing, Artificial Intelligence and Machine Learning, while currently still in their nascent stage, will play a significant role in bringing about change in the way we use email. Some of the critical aspects in which we\u2019re already seeing changes are: <\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">\u25cf <span style=\"text-decoration: underline;\">A\/B testing<\/span>: AI &amp; Machine Learning technology enables you, the marketer, to learn what combination(s) of content perform the best in which segments, therefore helping you maximise revenues much faster as well. This also implies that you\u2019ll spend less time on testing and instead, will be able to find the perfect combination sooner. <\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">\u25cf <span style=\"text-decoration: underline;\">Automating target list segmentation<\/span>: No matter how much you rely on statistics and how much content your audience is consuming, a subscriber is still a human being, each with his or her own preferences, lifestyles and habits for engaging with content. With AI and Machine Learning, you can automate your emails to reach your subscriber at the ideal time and day for maximum performance. <\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">\u25cf <span style=\"text-decoration: underline;\">Better content<\/span>: While it is important to take advantage of new tools and technologies to improve the effectiveness of your email marketing efforts, you cannot afford to forget the basics: content is <em>still<\/em> king. However, today AI technology can help with almost every aspect from suggesting and creating the body copy, the subject of the email to even the images within the layout. <\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">While technology has continued to evolve and introduce us to new ways of communicating, such as tweets, status updates and picture-blogs with small to no captions, our affinity to email has not declined as much as was predicted. This is why whether you are a marketer or a business owner, building successful email marketing campaigns has become a very crucial cog in a well-oiled marketing machine. <\/span><\/p>\n<p style=\"font-family: 'Noto Serif', serif !important; text-align: left;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">Now that we have shared our top tips for email marketing, it\u2019s time for you to chime in. Do you think email marketing is here to stay? Have you tried any of these strategies? Do you have a great email marketing campaign you would like to tell us about? Let us know in the comments below.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re anything like us, one of your daily rituals would have to be checking your email or voicemail before your feet hit the ground. Of course, it may sometimes be your Facebook newsfeed that takes priority, but everyone, be it a stay-at-home parent or a Fortune 500 executive, is sure to stay updated on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-in-the-middle-east-digital-marketing-best-practice-social-media-influencer-marketing-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Trends to Elevate Your Email Marketing Strategy - Eleven777 - \u0648\u0643\u0627\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u0642\u0631\u0647\u0627 \u0641\u064a \u062f\u0628\u064a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/3-trends-to-elevate-your-email-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Trends to Elevate Your Email Marketing Strategy - Eleven777 - \u0648\u0643\u0627\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u0642\u0631\u0647\u0627 \u0641\u064a \u062f\u0628\u064a\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re anything like us, one of your daily rituals would have to be checking your email or voicemail before your feet hit the ground. 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