{"id":757,"date":"2023-01-18T16:10:03","date_gmt":"2023-01-18T16:10:03","guid":{"rendered":"http:\/\/aqaba-admin"},"modified":"2023-01-18T16:10:03","modified_gmt":"2023-01-18T16:10:03","slug":"the-rise-of-virtual-influencers-and-what-this-means-for-the-future-of-influencer-marketing","status":"publish","type":"post","link":"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/the-rise-of-virtual-influencers-and-what-this-means-for-the-future-of-influencer-marketing\/","title":{"rendered":"The rise of virtual influencers (and what this means for the future of influencer marketing)"},"content":{"rendered":"

Having grown up in the era of CGI-driven sci-fi and fantastic wizarding worlds, it is hardly surprising that the millennial generation is our most creative yet.\u00a0<\/span><\/p>\n

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In fact, in a matter of decades, if not years, most of our favourite TV shows and movies have been reduced to mere childish visions of today\u2019s reality \u2013 from humanoids and flying cars to artificial intelligence and virtual reality. Somewhat unprecedented is the stratospheric rise of social media, which has made face-to-face communication seem less effective than emojis and memes.\u00a0<\/span><\/p>\n

We have already talked about how the age of Insta-feeds and Snapchat has given way to influencer marketing, and the UAE is no exception<\/a><\/strong>. An engaging interview with one of the region\u2019s top influencers, Naomi D\u2019Souza<\/a><\/strong> on our blog, MarkeThink, revealed how the new paradigm is changing the marketing game in many industries. Now, we turn our attention to a new addition to this fascinating family, called \u2018virtual\u2019 influencer marketing which, as the name suggests, involves digitising the role of a human influencer. But how exactly does it work and what should brands consider before jumping on the bandwagon? <\/span>\u00a0<\/span><\/p>\n

Miquela\u00a0<\/span><\/span><\/strong><\/p>\n