{"id":761,"date":"2023-01-18T16:10:04","date_gmt":"2023-01-18T16:10:04","guid":{"rendered":"http:\/\/aqaba-admin"},"modified":"2023-01-18T16:10:04","modified_gmt":"2023-01-18T16:10:04","slug":"uae-influencer-naomi-dsouza-reveals-her-thoughts-on-new-influencer-law","status":"publish","type":"post","link":"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/uae-influencer-naomi-dsouza-reveals-her-thoughts-on-new-influencer-law\/","title":{"rendered":"A chat with UAE Influencer Naomi D&#8217;Souza \u2013 Dubai&#8217;s Dessert Queen"},"content":{"rendered":"<p><span style=\"font-family: 'open sans', geneva; color: #444444; font-size: 20px;\"><span style=\"font-family: 'open sans', geneva; color: #444444; font-size: 20px;\"><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px;\">Making the <strong><a href=\"https:\/\/www.ahlanlive.com\/hot100\/people\">\u2018Top 100 Influential Influencers in the UAE\u2019 <\/a><\/strong>list is no easy task. It requires blood, sweat and tears. And in the case of Naomi D\u2019Souza, a healthy appetite for dessert.<\/span><\/span><\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">With the new\u00a0<\/span><strong style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\"><a href=\"\/blog\/marke-think\/uae-influencer-law-why-influencer-marketing-is-still-effective-important\" target=\"_blank\" rel=\"noopener\">2018 UAE Influencer Law<\/a><\/strong><span style=\"background-color: transparent; letter-spacing: 0px; word-spacing: 2.3px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">\u00a0in place, we turned to Naomi, UAE\u2019s beloved food blogger and influencer to talk about the implications of the new law on her work and on that of other influencers.<\/span><\/p>\n<p style=\"font-family: 'Noto Serif',serif !important;\"><em><span style=\"color: #444444; font-family: 'open sans', geneva; font-size: 20px; word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px;\"><strong>What do you think about the new influencer law put together by NMC?\u00a0<\/strong><\/span><\/em><\/p>\n<p style=\"font-family: 'Noto Serif',serif !important;\"><span style=\"color: #444444; font-family: 'open sans', geneva; font-size: 20px; word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px;\">Every coin has two sides. Similarly, I think the new influencer law has its pros and cons. It\u2019s great because it helps weed out those influencers who were only in it for the freebies, but had no passion for the work. To be clear, we all LOVE freebies, but if that\u2019s the sole purpose of why an influencer is an influencer, then they\u2019re not doing the work justice. That said, the hefty fee can be unfair to a whole lot of bloggers who are truly passionate about what they do but find the cost of a new license prohibitive.<\/span><span style=\"background-color: transparent; color: #444444; font-family: 'open sans', geneva; font-size: 20px; letter-spacing: 0px; word-spacing: 2.3px;\">\u00a0<\/span><\/p>\n<p style=\"font-family: 'Noto Serif',serif !important;\"><em><span style=\"color: #444444; font-family: 'open sans', geneva; font-size: 20px; word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px;\"><strong>What impact has it had on you and your work?\u00a0<\/strong><\/span><\/em><\/p>\n<p style=\"font-family: 'Noto Serif',serif !important;\"><span style=\"color: #444444; font-family: 'open sans', geneva; font-size: 20px; word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px;\">To be honest, the new influencer law hasn\u2019t impacted me very much. There was confusion initially about the fine details of the license. I had to stop all my collaborations and reviews for a while. Not being able to do anything, while still having to maintain my blog with great content was stressful. But once all the details were sorted out, and I could continue with reviews and collaborations again, it was all good.\u00a0<\/span><span style=\"text-align: center; word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px;\">\u00a0<\/span><\/p>\n<div class=\"hs-responsive-embed hs-responsive-embed-instagram\"><iframe class=\"hs-responsive-embed-iframe\" style=\"margin-left: auto; margin-right: auto; display: block;\" src=\"\/\/instagram.com\/p\/BlkyQmon6eX\/embed\/\" width=\"425\" height=\"706\" allowfullscreen=\"allowfullscreen\" data-service=\"instagram\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Naomi&#8217;s recent collaboration with Hellmann&#8217;s Arabia<\/em><\/p>\n<p style=\"font-family: 'Noto Serif',serif !important;\"><em style=\"word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px;\"><span style=\"color: #444444; font-family: 'open sans', geneva; font-size: 20px; word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px;\"><strong>And have you acquired the influencer license for yourself? Or have you tied up with an agency?\u00a0<\/strong><\/span><\/em><\/p>\n<p style=\"font-family: 'Noto Serif',serif !important;\"><span style=\"color: #444444; font-family: 'open sans', geneva; font-size: 20px; word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px;\">I\u2019ve been a part of ITP for the past 2 years as they\u2019re a great media agency. Back then licensing wasn\u2019t even part of the discussion.\u00a0<\/span><\/p>\n<p style=\"font-family: 'Noto Serif',serif !important;\"><span style=\"color: #444444; font-family: 'open sans', geneva; font-size: 20px; word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px;\"><em><span style=\"color: #444444; font-family: 'open sans', geneva; font-size: 20px; word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px;\"><strong>Do you feel that the new license requirement will put a damper on the influencer party?\u00a0<\/strong><\/span><\/em><\/span><\/p>\n<p><span style=\"background-color: transparent; color: #444444; font-family: 'open sans', geneva; font-size: 20px; letter-spacing: 0px; word-spacing: 2.3px;\">It depends, actually. If an already established blogger makes good money from their blog, the license may help them grow. But if a new blogger is trying to make it and blogging is their only source of income, the license could hamper their growth since 15,000 dirhams is a considerable investment! If bloggers do not have the resources for it, they may be forced to do a lot of free collaborations at the start until they build their reputation. Once they did that, they could then try investing in a license to run authorised campaigns\u2026 to be honest, that\u2019s how I started off, too.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline; color: #ff9902;\"><a style=\"color: #ff9902;\" href=\"\/blog\/marke-think\/uae-influencer-law-why-influencer-marketing-is-still-effective-important\" target=\"_blank\" rel=\"noopener\"><span style=\"background-color: transparent; font-family: 'open sans', geneva; font-size: 20px; letter-spacing: 0px; word-spacing: 2.3px; text-decoration: underline;\"><span style=\"font-family: 'open sans', geneva; word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px; text-decoration: underline;\"><strong>Learn more about the new influencer law here<\/strong><\/span><\/span><\/a><\/span><\/p>\n<p style=\"font-family: 'Noto Serif',serif !important;\"><span style=\"color: #444444; font-family: 'open sans', geneva; font-size: 20px; word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px;\"><em><strong>Let&#8217;s talk ethics. Do you follow certain ethical standards and practices when doing the work you do?<\/strong><\/em><\/span><\/p>\n<p style=\"font-family: 'Noto Serif',serif !important;\"><span style=\"color: #444444; font-family: 'open sans', geneva; font-size: 20px; word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px;\">Absolutely! While making collaboration decisions, it is so important for every influencer to remember that there\u2019s a group of people, your followers, who have loved and supported you every step of the way and that they\u2019re the reason you\u2019re here today. If you collaborate with a brand you don\u2019t believe in, just for the money, you\u2019re being dishonest with your followers. Its very easy to get swept up in the world of big brand names and money, but being honest and ethical is extremely important. At the same time, if we can find ways to integrate a specific brand into our profile seamlessly, particularly if they are my bread and butter, then collaborating with them would be okay. Additionally, buying followers is always a big no!\u00a0<\/span><\/p>\n<p style=\"font-family: 'Noto Serif',serif !important;\"><span style=\"color: #444444; font-family: 'open sans', geneva; font-size: 20px; word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px;\"><em><strong>Tell us why you love being an influencer. What has been your best collaboration with a brand so far?\u00a0<\/strong><\/em><\/span><\/p>\n<p style=\"font-family: 'Noto Serif',serif !important;\"><span style=\"color: #444444; font-family: 'open sans', geneva; font-size: 20px; word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px;\">My best collaboration so far was with the financial services company, Standard Chartered. I was one of the handful of influencers in the UAE chosen to represent them! It was my first-ever marathon, so I started off small, with a 4K run. But the weeks of preparation before the run, including spinning, swimming and running, made me feel so much fitter than I usually do and it made me feel an integral part of the entire campaign experience! I also have an incurable love for desserts, and the marathon made me feel a little less guilty\u00a0 <\/span><\/p>\n<div class=\"hs-responsive-embed hs-responsive-embed-instagram\"><iframe class=\"hs-responsive-embed-iframe\" style=\"margin-left: auto; margin-right: auto; display: block;\" src=\"\/\/instagram.com\/p\/BeYHk5mn7lG\/embed\/\" width=\"425\" height=\"693\" allowfullscreen=\"allowfullscreen\" data-service=\"instagram\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p style=\"font-family: 'Noto Serif',serif !important;\"><span style=\"color: #444444; font-family: 'open sans', geneva; font-size: 20px; word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px;\">The other collaboration I just LOVED was the \u2018Aqdar Drive Safely\u2019 campaign by Nissan Middle East. I had to help spread the word amongst millennials to not use their phones while driving, as it\u2019s one of the main causes of road accidents in the UAE. The campaign also gave millennials a chance to win an internship, which was cool to be a part of.\u00a0<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bg6JUBwn87Q\/?utm_source=ig_embed\" data-instgrm-version=\"9\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 28.10185185185185% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/Bg6JUBwn87Q\/?utm_source=ig_embed\" target=\"_blank\" rel=\"noopener\">Here&#8217;s how you can win an #internship by just participating in a #campaign that promotes driving #safely #NoGimmicks I\u2019m all bout promoting #educational content \u200d So here\u2019s an #initiative #university students would be interested in \u200d that&#8217;s all about instilling #safety &amp; #awareness in the minds of #youth As an &#8216;for students by students&#8217; initiative, this #unique program will empower you to become &#8216;Agents of Change&#8217; in your community Just click the link in my bio for more info! @Nissanmiddleeast #AqdarDriveSafely #NissanME #DriveSafe #ProtectTheYouth #ad Link: https:\/\/www.aqdardrivesafely.com\/<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A post shared by <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/naomi_dsouza\/?utm_source=ig_embed\" target=\"_blank\" rel=\"noopener\"> Naomi D&#8217;Souza<\/a> (@naomi_dsouza) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2018-03-29T13:19:51+00:00\">Mar 29, 2018 at 6:19am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" defer=\"defer\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<span style=\"word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">Check out Naomi\u2019s <\/span><strong style=\"word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px;\"><a style=\"word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px; font-family: 'open sans', geneva; font-size: 20px;\" href=\"https:\/\/naomidsouza.com\/\">website<\/a><\/strong><span style=\"word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\"> for more interesting articles about her work, or be a part of her <\/span><strong style=\"word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px;\"><a style=\"word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px; font-family: 'open sans', geneva; font-size: 20px;\" href=\"https:\/\/www.instagram.com\/naomi_dsouza\/\">Instagram<\/a><\/strong><span style=\"word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\"> journey.<\/span><span style=\"word-spacing: 2.3px; background-color: transparent; letter-spacing: 0px; color: #444444; font-family: 'open sans', geneva; font-size: 20px;\">\u00a0Looking for ways to optimize your social media strategy beyond influencers and Instagram? <a href=\"\/blog\/marke-think\/the-essential-list-of-20-actions-for-a-winning-2018-social-media-strategy-the-middle-east\" target=\"_blank\" rel=\"noopener\">Check out our 20-point plan for a winning social media strategy!<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Making the \u2018Top 100 Influential Influencers in the UAE\u2019 list is no easy task. It requires blood, sweat and tears. And in the case of Naomi D\u2019Souza, a healthy appetite for dessert.<\/p>\n","protected":false},"author":1,"featured_media":792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-in-the-middle-east-digital-marketing-best-practice-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A chat with UAE Influencer Naomi D&#039;Souza \u2013 Dubai&#039;s Dessert Queen - Eleven777 - \u0648\u0643\u0627\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u0642\u0631\u0647\u0627 \u0641\u064a \u062f\u0628\u064a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/uae-influencer-naomi-dsouza-reveals-her-thoughts-on-new-influencer-law\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A chat with UAE Influencer Naomi D&#039;Souza \u2013 Dubai&#039;s Dessert Queen - Eleven777 - \u0648\u0643\u0627\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u0642\u0631\u0647\u0627 \u0641\u064a \u062f\u0628\u064a\" \/>\n<meta property=\"og:description\" content=\"Making the \u2018Top 100 Influential Influencers in the UAE\u2019 list is no easy task. 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