{"id":764,"date":"2023-01-18T16:10:04","date_gmt":"2023-01-18T16:10:04","guid":{"rendered":"http:\/\/aqaba-admin"},"modified":"2023-01-18T16:10:04","modified_gmt":"2023-01-18T16:10:04","slug":"the-5-most-important-facebook-hacks-tactics-for-2018-with-free-checklist","status":"publish","type":"post","link":"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/the-5-most-important-facebook-hacks-tactics-for-2018-with-free-checklist\/","title":{"rendered":"The 5 Most Important Facebook Hacks & Tactics for 2018 – With Free Checklist"},"content":{"rendered":"

Also known as, How to Become a Digital Rockstar in 2018<\/span><\/p>\n


\n<\/span>1. Pay to Play<\/strong>. You can no longer afford to ignore that Facebook for businesses is now \u2018pay to play\u2019. In order to be seen, you\u2019ll need to advertise on the platform. Hack#1 for 2018 is for you to develop a monthly advertising budget. Your advertising plan can have different objectives (always in alignment with your business objectives): to grow your following \/ collect lead data \/ increase visibility and\/or retarget your most engaged followers.<\/span><\/p>\n

Follow this guide to get started with Facebook Advertising.<\/span><\/a><\/strong><\/p>\n

2. Bring \u2018Veejay\u2019 back to life<\/strong>. (Relax Tamil Nadu, your movie star by the same name is alive and in the prime of health).<\/span><\/p>\n

Veejays aka Video Jockeys\/VJs were hot when MTV was the go-to station for music videos, back in the eighties. Thirty years later and it\u2019s time to bring the Veejay back to life, because video is the most engaging content<\/a><\/strong> on the platform, particularly live video<\/a><\/strong> (6 times more engaging than regular video). All you need is a camera (ex. GoPro), external mic (Rode Mic is a good choice), editing software (Premiere Pro\/After Effects\/the freeware VSDC Video Editor) and you have the essentials to be your own mini-broadcaster.<\/p>\n

Long live the Veejay!<\/span><\/p>\n

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3. Now that you\u2019re a Rockstar making your own videos, it\u2019s time to get yourself your own groupies<\/strong>!<\/span><\/p>\n

Facebook is becoming all about groups, where conversations happen between individuals. Why not start a Facebook group around your industry, best-selling product, providing solutions and interesting talking-points for your target audience\/customers?<\/p>\n

Here\u2019s how: On your business page, click on the \u201c\u2026\u201d to extend your Menu Tab and Select \u201cCreate Group\u201d<\/p>\n

\u00a0\"E777-HowtoCreateaFBGroup-1\"<\/span><\/p>\n

Next, Name your group, Invite people and click \u2018Create\u2019! Designate someone to manage the group and steer the conversations.\u00a0<\/span><\/p>\n

\"E777-HowtoCreateaFBGroup-2\"Added value of Hack#3: The group is a site to gain deeper insight into your customer.<\/span><\/p>\n

4. Get your employees to work for you.<\/strong>
\nI know what you\u2019re thinking, \u201cWe\u2019re ahead of you on that one\u201d. Well, yes, we know your employees work for you. But do they really work for you\u2026 on Facebook? Ah-ha! An \u2018Employee Advocacy Programme\u2019 is one you\u2019ll want to roll out if you haven\u2019t already. Put it in your employees\u2019 work descriptions. Have your employees dedicate two hours in the week to promote your brand\u2019s content on Facebook \u2013 in comments, shares, likes and wows and loves, and through engaging in the group you just created. As Facebook\u2019s algorithm prioritizes \u201cposts by friends and family\u201d over those by businesses, it\u2019s time to think about making employees \u2018family\u2019. If you\u2019re not sold on the power of employee advocates, check out this illustration by Social Sprout:<\/p>\n

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\"Employee-Advocacy-vs-Brand-Page-Reach\"<\/p>\n

5. And then get \u2018Wasta\u2019 to work for you. Aka do Influencer Marketing.<\/strong> We\u2019ve used it. And using influencer marketing, we\u2019ve quadrupled the following for some of the luxury hospitality brands we\u2019ve worked with in only a matter of months.<\/span><\/span><\/p>\n

Influencers operating in the UAE will now need to register with the authorities and are obligated to acquire a license to do influencer marketing. So, make sure the ones you hire are licensed.<\/p>\n

How do you determine which influencer to hire? Research influencers that will maximize the reach, engagement and conversion of your core following.<\/p>\n

Is your core audience Gen Z and into Cardi B? Are you selling the new YEEZYs by Kanye? Then consider hiring the Kuwaiti influencer, Dyler.<\/p>\n

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