{"id":768,"date":"2023-01-18T16:10:04","date_gmt":"2023-01-18T16:10:04","guid":{"rendered":"http:\/\/aqaba-admin"},"modified":"2023-01-18T16:10:04","modified_gmt":"2023-01-18T16:10:04","slug":"how-to-set-smart-goals-for-social-media-marketing-and-digital-campaigns-with-free-template-for-download","status":"publish","type":"post","link":"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/how-to-set-smart-goals-for-social-media-marketing-and-digital-campaigns-with-free-template-for-download\/","title":{"rendered":"How to Set SMART Goals for Social Media, Marketing and Digital Campaigns: with Free Template for Download!"},"content":{"rendered":"

We\u2019ve all heard about SMART goals. But how do we go about creating some for our Middle East-based brand if we\u2019re in, say, the hospitality, real estate or luxury industries?
\n<\/span><\/p>\n


\nAlso, is there something beyond the typical SMART formula to set goals for marketing, social media<\/a><\/strong><\/span> or digital campaigns when Marketing in the Middle East<\/a><\/strong><\/span>? <\/span><\/p>\n

To recap:
\nS = Specific
\nM = Measurable
\nA = Attainable
\nR = Relevant
\nT = Timely
\n<\/span><\/p>\n

Specific<\/strong> means don\u2019t be vague; don\u2019t suppose, guess, or hope for. Define. Exactly. What you want to achieve.
\nIdentify how you will achieve your goal and who will be involved. If you can quantify your goal, then even better. Example: Increase website visits by 20%.
\n<\/span><\/p>\n

Measurable<\/strong>. By quantifying your goal, you\u2019ll know how you\u2019re coming along towards hitting that key performance indicator (KPI). Measurable also means identifying the tool you\u2019ll use to measure that KPI \u2013 website visits can easily be tracked in Google Analytics.
\n<\/span><\/p>\n

\"EmployeeoftheMonth\"<\/span><\/p>\n

Dwight Schrute from Scranton, Pennsylvania received two \u2018Employee of the Month\u2019 plaques in lieu of a pay raise.<\/span><\/em><\/p>\n

Attainable<\/strong>. Sure, your CEO & Chief Strategist will probably award you \u2018Employee of the Month\u2019 if you set a goal of increasing website visits by 250%. But would that be SMART? For one, it\u2019s a brown plaque that\u2019s thrown on an off-white wall in an otherwise non-descript office space. Look at Dwight. And second, you want to be sure you can hit that marketing goal without burning out. So, no, 250% is not SMART. But 20% in 3 months probably is.<\/span><\/p>\n

Relevant<\/strong>. Maybe an associated SMART goal of yours (associated to the goal of website visits) is to grow your customer base from 500 to 800 over the span of a year. However, if you\u2019re only selling limited edition Piaget Altiplanos, you\u2019ll probably have more customers lining up than you\u2019ll have luxury watches to sell. Set a goal that makes sense.<\/p>\n

Timely<\/strong>. Armed with a Piaget Altiplano or not, you\u2019ll want to set a deadline for achieving your goal. This will keep you on track and keep you motivated as you make that final dash towards the finish line. Increasing website visits by 20% in 3 months\/by June 30 2018<\/em> are good examples of time-bound digital campaigns.<\/p>\n

{{cta(‘d411df87-6801-4df9-bdc2-c24669e394c8′,’justifycenter’)}}
\nThinking Beyond SMART<\/span>
\nWe read this article by Michael J. Motta <\/a><\/strong><\/span>and were inspired.
\n<\/span><\/p>\n

However, we\u2019ve taken the liberty to switch up acronyms and focus.<\/span><\/p>\n

What he\u2019s termed SMART-EST, we\u2019ve termed SMART-ESS. As in, \u2018Show us your SMARTESS\u2019.<\/p>\n

Here\u2019s what \u2018ESS\u2019 stands for:
\nE \u2013 \u2018Effectively under your control\u2019. Nothing is ever completely under your control. That said, you or your team have more control over some things than others do, and so you want to set goals for those things. Example: If you are responsible for social media, you can\u2019t set a SMART goal that is focused on all website visits. Why? Because the sources for website visits extend far beyond just social media \u2013 people can come to your website via search, organic, email, paid and blog referral, to name a few. You can, however, set a SMART goal to increase social media-sourced visits to the website by 15% by the end of the next quarter.<\/p>\n

S \u2013 Synergy. Two or more forces pushing in the same direction is more impactful than if the force was singular. Dharmesh Shah and Rand Fishkin<\/a><\/strong><\/span>, drawing from Elon Musk, have addressed this point when talking about aligning people on a team so that productivity is increased. When SMART goals overlap, that\u2019s when you get more bang for your buck. There are two ways this can happen:<\/p>\n

1. By creating goals that support one another: \u2018increase social media-sourced website visits by 15% by 30 June\u2019 supports the goal to \u2018increase website visits by 20% by 30 June\u2019
\n2. By creating separate goals that work together to achieve a bigger goal. Therefore, \u2018Up-skill content strategy staff with 50 hours of training by 1 May\u2019 works in synergy with \u2018increase social media-sourced website visits by 15% by 30 June\u2019 to achieve the larger SMART goal to \u2018increase website visits by 20% by 30 June\u2019<\/p>\n

S \u2013 Supple. Rules are guideposts. They are not meant to bind or box you in. Stuff happens and sometimes you are forced to be flexible to modify, amend or scrap SMART goals. So what if you take an extra week to achieve the \u2018increase website visits\u2019 goal, or if research tells you more people are completing purchases on your app than on your website, forcing you to scrap the \u2018increase website visits\u2019 goal. No biggie. Be supple and agile in setting goals.<\/p>\n

Here are some sample SMART Goals to implement for your UAE, KSA, MENA-based brands in the Hospitality, Luxury and Real Estate industries<\/span><\/p>\n

SMART Real Estate:
\nBy 30 April, hire a licensed team assistant to handle administrative tasks and answer initial property inquiries.<\/p>\n

SMART Hospitality:
\nDrive 10,000 Unique Web Visitors to our restaurants and spa booking pages via social media by the end of 2018.<\/p>\n

SMART Luxury:
\nAchieve an email open rate of 35% for our rewards programme members by September 30, 2018.<\/p>\n

Are you ready to set your own SMART goals for your marketing efforts? Download our free SMART Goals Template<\/a><\/strong><\/span>. You don\u2019t need to be a genius to use it \u2013 simply define your goal, fill in the current relevant statistic (for website visits, for example), and the\u00a0template will automatically calculate a goal that is SMART.<\/span><\/p>\n

{{cta(‘d411df87-6801-4df9-bdc2-c24669e394c8′,’justifycenter’)}}<\/span><\/p>\n

Trick question.\u00a0<\/span><\/p>\n

SMART Goal \u2013 Yes or no? \u201cGo live on planet Mars by December 31, 2025\u201d.
\n.
\n.
\n.
\n.
\n.
\n.
\n<\/span>.
\n.
\n.
\n.<\/span><\/p>\n

Hell yeah! \u2026 That is, if you\u2019re Elon Musk<\/a><\/strong><\/span>, or a very close friend of his.<\/span><\/p>\n

Keen to know the latest, easy-to-execute social tools, tips and tricks?\u00a0Then subscribe to our blog<\/span><\/span>.<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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