{"id":769,"date":"2023-01-18T16:10:04","date_gmt":"2023-01-18T16:10:04","guid":{"rendered":"http:\/\/aqaba-admin"},"modified":"2023-01-18T16:10:04","modified_gmt":"2023-01-18T16:10:04","slug":"make-history-how-to-build-a-brand-legacy-for-your-mena-based-business-guidelines-strategy-tips","status":"publish","type":"post","link":"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/make-history-how-to-build-a-brand-legacy-for-your-mena-based-business-guidelines-strategy-tips\/","title":{"rendered":"Making a lasting impression: The importance of brand legacy for your MENA-based business"},"content":{"rendered":"

Any brand that lasts, whether it\u2019s beyond the next quarter or the next decade, is constantly working towards the creation of a legacy.<\/span><\/span><\/p>\n

What is brand awareness?<\/span><\/span><\/p>\n

Brand awareness is a fairly simple concept. It\u2019s the answer to the question \u2018Is the general public aware that your brand exists\u2026 and more importantly, why should they care?\u2019<\/p>\n

It\u2019s the difference between languishing in the cobwebbed shadows of commercial obscurity, and attracting frothing hordes of eager new customers, elbowing each other out of the way to try out that one brand they keep hearing about (or seeing on Instagram) for themselves.<\/p>\n

Brand perception is similarly straightforward. How positive or negative is the public\u2019s impression of your brand? Do they hate you? Do they love you? Is your brand a mustachioed vaudeville villain looking to make a quick buck at the expense of gullible buyers, or a caped crusader, swooping in to rescue your customers from the tepid horror of your mediocre competition?<\/p>\n

And it\u2019s a question easily answered through snap polls and surveys, data analysis, and the careful scouring of any mentions of your brand in the press. If you can\u2019t afford a market research firm to do a basic brand audit, using an intern would be a fair compromise.<\/p>\n

When brands run out of juice<\/span>
\nPerception of your brand can flip as quickly and as easily as a coin in the hands of a nimble magician. Take, for example, the cautionary tale of Juicero, a once-beloved purveyor of mashed organic greens to fervently healthy techies that was forced to ignominiously shut its doors following the not-entirely-shocking revelation that its $400 (originally $699) juice press wasn\u2019t worth the cost. It turned out that a pair of average human hands could squeeze liquid vegetable goodness out of Juicero\u2019s Produce Packs with the same speed and efficiency as the much-touted Juicero Press device. The terrifying speed at which Juicero lost its once-luminous potential is a vivid illustration of the fragility of brand perception.<\/span><\/p>\n