{"id":772,"date":"2023-01-18T16:10:04","date_gmt":"2023-01-18T16:10:04","guid":{"rendered":"http:\/\/aqaba-admin"},"modified":"2023-01-18T16:10:04","modified_gmt":"2023-01-18T16:10:04","slug":"the-essential-list-of-20-actions-for-a-winning-social-media-strategy-the-middle-east","status":"publish","type":"post","link":"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/the-essential-list-of-20-actions-for-a-winning-social-media-strategy-the-middle-east\/","title":{"rendered":"The Essential MENA List of To-Dos for your Social Media Strategy"},"content":{"rendered":"

Planning on winning at social media this year? Good.<\/span><\/p>\n

\n

To get you started, we’ve created a basic list of 20 absolute essential to-dos for your 2018\/2019 Social Media Strategy.
\n<\/span><\/span><\/p>\n

    \n
  1. Identify your Goals.<\/strong> What do you want to do? Raise awareness for your brand? Collect Leads? Sell more kofta burgers? When you know where you\u2019re going, you\u2019ll know what to carry for the journey.<\/li>\n
  2. Map your social media goals to your business objectives<\/strong>. If your business objective is to expand in Morocco next year, then make sure your content works towards that goal.<\/li>\n
  3. Create a social media calendar<\/strong>. Sketch out a yearly calendar tied to the above goals and then a more detailed monthly or quarterly calendar. Always plan ahead. We hacked Hubspot\u2019s Social Media Content Calendar and optimized it for UAE brands \u2013 download it here!<\/strong><\/a>\n

    <\/a><\/em><\/li>\n

  4. Set SMART goals<\/strong> \u2013 make your Goals in Step 1 be Specific, Measurable, Achievable, Relevant and Time-Bound. Don\u2019t \u201cincrease social media following\u201d or \u201cgrow it 400%\u201d, rather \u201cgrow your social media following by 25% by the end of the year\u201d. Use our Template to set SMART Marketing and Social Media Goals!<\/a><\/strong><\/li>\n
  5. Decide what social media platforms make most sense to your business<\/strong>. If you\u2019re design-heavy, you\u2019ll want to pay attention to Instagram. If you\u2019re B2B, you won\u2019t want to miss out on opportunities on LinkedIn. Survey your customers and\/or target demographic to know what social media platform they\u2019re on, and then engage them where they\u2019re most likely to be found.<\/li>\n
  6. Figure out the specific tactics<\/strong> that will work for the specific social platform. Facebook to show the human-side of your business and to share more lengthy content. For Twitter, you\u2019ll want to create a hashtag repository. For LinkedIn, authentic participation in an industry group is key to building presence.<\/li>\n
  7. Stay local<\/strong>. Your content needs to resonate with your local audience. This means everything from using local cultural codes, the local language (Arabic and English in the UAE), to discussing local developments and local trends. Stay local and you\u2019ll go far. Subscribe to our blog in the left-hand column to stay local and up to date!<\/strong><\/li>\n
  8. Data is king<\/strong>. \u201cData reveals impact, and with data, you can bring more science to your decisions,\u201d says Matt Trifiro, former CMO at Heroku. Native sources for analytics data are Twitter and LinkedIn Analytics and Facebook and Instagram Insights. But pay attention to qualitative as much as quantitative. Create a monthly analytics report that your team will want to read.<\/li>\n
  9. Use analytics to measure traction<\/strong>. And then optimise. What message is bringing the most engagement or converting the most leads? Look at those messages\u2019 word count, calls to action, content, and whether the tone is humorous, valuable, surprising or something else. Does it have video, some other visual, an infographic or a download? At what time in the day was it posted? Identify what\u2019s working and then do more of the same.<\/li>\n
  10. Use analytics<\/strong> to set your Key Performance Indicators<\/strong> to ensure you\u2019re on track to achieving your SMART goals.<\/li>\n
  11. What\u2019s your ROI?<\/strong> What\u2019s giving you the most bang for your buck? There are quite a few Return on Investment formulas out there, but those that will matter to you will be very specific to your business. Source the numbers for your ROI calculations from Analytics. Download Kissmetrics\u2019 guide to calculate lifetime value of your customer and thereby to determine your ROI.<\/a><\/strong>\n

    <\/a><\/em><\/li>\n

  12. Follow the leaders.<\/strong> See what others in your industry and\/or in your region \u2013 Dubai \/ UAE \/ Gulf \/ MENA \u2013 are doing on social media and follow the good examples. To monitor competitors, you can use third-party apps like Spredfast<\/a> and Hootsuite<\/a> or Facebook\u2019s \u2018Pages to Watch\u2019 and Twitter\u2019s \u2018TweetDeck<\/a>\u2019.<\/li>\n
  13. Be social.<\/strong> This one\u2019s a no-brainer, but nevertheless important to remember \u2013 social media is not mainly a self-advertising platform. To win at social, you need to engage with the community by responding to follower queries, providing advice (and listening to advice) and having authentic conversations with community members and other Pages you follow. Put together a plan for \u2018social listening\u2019 to know what people are talking about and jump into conversations that are relevant to your brand.<\/li>\n
  14. Plan for fires.<\/strong> Determine the severity of a PR crisis (a negative product\/guest review is not the same as a major accident on your property) to determine the right response. Remember to respond quickly, pause social media automation, stay on brand-voice and be clear and consistent in your messaging across all channels.<\/li>\n
  15. Make new friends.<\/strong> LinkedIn has a few features to add new followers, such as importing email contacts and finding alumni of your alma mater. For Twitter, you can retweet and use mentions. With Facebook, run a page promotion, have admins personally invite friends, and launch sweepstakes contests to get more followers on board.<\/li>\n
  16. Test, Evaluate and Amend.<\/strong> Have a plan in place to regularly evaluate your posts, your following, engagement rates, lead conversions and ads. Share with the relevant stakeholders and then make the necessary amendments for the following period.<\/li>\n
  17. Influencer Marketing a.k.a. Working that \u2018Wasta\u2019.<\/strong> The sway of influencer marketing has not waned (<\/span>34% trust influencers in the ME<\/a>) and in 2018 you\u2019ll want to continue engaging with influencers relevant to your industry. <\/span>Buzzsumo<\/a>, Spredfast and <\/span>Followerwonk<\/a> all have influencer monitoring tools to help you identify and engage with those that can amplify your brand\u2019s message.\n

    <\/span><\/li>\n

  18. Create a Group<\/strong> relevant to your industry or actively contribute to one. In Hootsuite\u2019s Social Media Trends for 2018<\/a><\/strong>, they report that Groups are a big priority for Facebook this year. Setup a group to boost organic engagement, study customers and build advocacy.<\/li>\n
  19. Video, video, video.<\/strong> Once more, video has killed the radio star. Invest in video production, video ads, and think of how your brand can become its own mini-broadcaster. Video will be big in the foreseeable future, meaning that this year you\u2019ll want to be where MTV was in the early eighties.<\/li>\n
  20. Advertise.<\/strong> Unless you\u2019re an outlier social media miracle-worker, a winning social media strategy will need to be supported with some money behind it<\/a>. On January 11 2018, Facebook officially announced the algorithm change to their News Feed, meaning even less organic coverage for brands and Pages and more for individuals. As with your everyday social media strategy – advertise, evaluate and amend. Check out our easy-to-implement, step-by-step guides to advertising on social media – Facebook<\/a> <\/strong>and on the biggest search engine out there \u2013 Google!<\/a><\/strong><\/li>\n<\/ol>\n<\/div>\n
    <\/div>\n
    Download the full 20-point guide<\/span><\/strong><\/span><\/a><\/div>\n
    \u00a0<\/a><\/div>\n
    <\/div>\n
    \n

    Alternatively, you can download them as single-page PDFs:<\/span><\/p>\n

    Download Part 1\/4 – SMART Goals | Calendar + more<\/span><\/a><\/span><\/p>\n

    Download Part 2\/4 – Tactics | Staying Local | Data is King + more<\/a><\/span><\/p>\n

    Download Part 3\/4 – How to Make New Friends and Put out Fires…<\/span><\/span><\/a><\/span><\/p>\n

    Download Part 4\/4 – Influencers | Groups | Video, Video, Video<\/span><\/span><\/span><\/a><\/p>\n

    Now, get ready to take the Middle East by storm.<\/p>\n

    If you’re ready to deep-dive, follow these step-by-step instructions to create your own content calendar template.\u00a0<\/a><\/strong><\/span><\/span><\/p>\n

     <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Planning on winning at social media this year? Good.<\/p>\n","protected":false},"author":1,"featured_media":776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-in-the-middle-east-digital-marketing-2018-strategy-social-media-2019-strategy"],"acf":[],"yoast_head":"\nThe Essential MENA List of To-Dos for your Social Media Strategy - Eleven777 - \u0648\u0643\u0627\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u0642\u0631\u0647\u0627 \u0641\u064a \u062f\u0628\u064a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/the-essential-list-of-20-actions-for-a-winning-social-media-strategy-the-middle-east\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Essential MENA List of To-Dos for your Social Media Strategy - Eleven777 - \u0648\u0643\u0627\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u0642\u0631\u0647\u0627 \u0641\u064a \u062f\u0628\u064a\" \/>\n<meta property=\"og:description\" content=\"Planning on winning at social media this year? 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