{"id":773,"date":"2023-01-18T16:10:04","date_gmt":"2023-01-18T16:10:04","guid":{"rendered":"http:\/\/aqaba-admin"},"modified":"2023-01-18T16:10:04","modified_gmt":"2023-01-18T16:10:04","slug":"delivering-massive-impact-marketing-in-dubai-and-the-middle-east","status":"publish","type":"post","link":"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\/","title":{"rendered":"Delivering Massive-impact Marketing in Dubai & the Middle East"},"content":{"rendered":"

A prescription that turns heads and churns ROI<\/span><\/span><\/p>\n

There\u2019s bucket-loads of \u2018dominate the Middle East + North Africa market\u2019 advice out there (particularly from self-appointed marketing gurus hawking their one-size-fits-all technicolour dreamcoats). But what really deserves your time and attention as a marketer on a mission to make a ding in the MENA universe?<\/strong><\/span><\/p>\n

Marketing is about common sense, knowing who your customer is beyond stats and demographics, and most importantly, being authentic <\/em>in your message to the masses \u2013 or a niche as the case may be.<\/span><\/p>\n

For the common sense bit, Middle East businesses would do well to add a generous helping of digital and social to their marketing mix, considering, for instance, that 91% of online consumers in the UAE have taken action after seeing a message (an online ad, video, or website content) from a brand that is relevant to them<\/a>.<\/span><\/p>\n

As this Google infographic shows, UAE consumers don\u2019t merely go online \u2013 they live there<\/a>!<\/span><\/span>\u00a0The wider Middle East landscape shares much of the same peculiarities, albeit with a few minor differences.<\/span><\/span><\/p>\n

\"Google99.png\"<\/span><\/span><\/p>\n

Of course, there are many other variables to consider to make <\/span>your Middle East marketing memorable, but authenticity trumps just about everything else.<\/span>\u00a0<\/span><\/span><\/p>\n

And while much of what is relayed here is universally applicable, marketers in the region ought to pay more attention to the evolution of the science worldwide, and should seek to set benchmarks rather than play catch-up. To reference a recent Audemars Piguet campaign, \u201cTo break the rules, you must first master them.\u201d<\/span><\/span><\/a><\/span><\/p>\n

Today\u2019s consumer is more intelligent, more digital savvy and more research oriented than ever before, and cannot be brainwashed into thinking your product or service is the greatest thing since pita bread. So, considerably more important than extolling the virtues of said product or service is ensuring that it is indeed something of value, credibility and significance. The next step, then, is to tell the world all about it, because they deserve to know.<\/span><\/p>\n

So, here, in no particular order, are the five Is to brandish as a potent toolkit when developing communication \u2013 offline of digital \u2013 for your MENA audience.<\/span><\/p>\n

    \n
  1. Integrity<\/strong><\/span>
    \nSpeak clearly and honestly, and use superlatives sparingly. Dubai-based marketers\u2019 obsession with over-the-top claims of the finest, greatest, best, most splendiferous this or that evokes more cynicism these days than awe and wonder, particularly if you\u2019re not promoting the Rolls Royce Dawn or that truly magnificent seven-star feat of engineering and hospitality in Jumeirah. Simply put, the latest Uber-like taxi service is not going to change your life, it\u2019ll just make getting around a tiny bit easier. So tell it like it is.\u00a0<\/span>
    \n\u00a0<\/span><\/li>\n
  2. Information<\/strong><\/span>
    \nTell people what they need, and want, to know, but don\u2019t overwhelm them with pointless ramblings. Their time is precious, and they\u2019re prone to thinking you don\u2019t respect their time if you go on, ad nauseam. For example, tell them about the Michelin-star chef who now heads your restaurant\u2019s kitchen, or the super-convenient valet parking service you provide. Don\u2019t bore them with details about how the valet attendant’s uniform was designed by the restaurant owner\u2019s fashion-designer daughter.<\/span><\/li>\n
  3. Intelligence<\/strong><\/span>
    \nConsumers today are smarter than ever before. And many make their purchasing decisions after consulting with their social circle:     up to 70% under the age of 40 in the UAE rely on their circle of influencers before buying<\/a><\/span><\/span>.<\/span><\/span> So don\u2019t talk down to them; they know what\u2019s up. For instance, buyers of designer fashion know the difference between ready-to-wear, made-to-measure and bespoke, so speak to them in a language they understand and appreciate.<\/span>\u00a0<\/span><\/p>\n

    <\/span>Explain what makes your embroidered kaftaans<\/em>\u00a0or vertigo-inducing stilettos so desirable and unique, and appeal to their need for status and exclusivity. Furnishing relevant, evocative details endears your customers to your brand, and gets them talking to their friends about you. If you\u2019re on their Instagram, you know you did something right.<\/p>\n

    <\/span><\/span><\/li>\n

  4. Ingenuity
    \n<\/strong><\/span>Do things differently and memorably. Remember how Emirates, arguably the world\u2019s best loved airline, turned the recent laptop and tablet ban into     something endearingly funny<\/a><\/span><\/span> and memorable?
    \n    \"Emirates<\/a>
    \n<\/span><\/span><\/span><\/span>They acted double-quick after the ban was announced, and posted a short video promoting their legendary in-flight entertainment as the antidote. And they didn\u2019t even have to do a special shoot! They simply edited existing footage from their recent campaign starring Jennifer Aniston to create something relevant and reassuring, and put smiles on faces while they were at it.<\/span><\/p>\n

    In essence, they took a negative situation and turned it into something wholly positive, while making it work for their brand at the same time, by:<\/span>\u00a0<\/span><\/span><\/p>\n

      \n
    1. Reassuring customers that it wasn\u2019t all doom and gloom;<\/span><\/li>\n
    2. Grabbing the opportunity to promote their in-flight entertainment service;<\/span><\/li>\n
    3. Using existing resources, i.e. archived advertising footage, to produce something cheaply, quickly and effectively;<\/span><\/li>\n
    4. Endearing their existing audience, and perhaps others as well, to their brand<\/span><\/li>\n
    5. Earning tremendous media coverage from some of the most influential international media outlets<\/span><\/li>\n<\/ol>\n

      \u00a0<\/span>
      \nSee what they did there? Now, that\u2019s clever!<\/span><\/li>\n

    6. Inclusion<\/strong><\/span>\n

      Listen to your customers. Then show them how you\u2019ve actually been paying attention. Closely monitor what they have to say on Twitter, forums, and comments on your blog posts. For instance if they have expressed displeasure about your product or service, don\u2019t have an existential meltdown or liken them as Voldemort. Even the most heated comment usually has a bit \u2013 or a lot \u2013 of truth to it. The trick is to respond, not react (that\u2019s great life advice as well, in case you\u2019re taking notes).<\/span><\/p>\n

      Also, avoid like the plague those cookie-cutter responses like, \u201cYour comment has been duly noted. We will take up the matter internally,\u201d but instead be authentic in your tone and intent.<\/p>\n

      <\/span>Find the problem, address it, and then let your customers know they\u2019ve been heard.\u00a0<\/span><\/span><\/p>\n<\/li>\n<\/ol>\n

      So, to recap, the 5 Is for massive-impact marketing in the Middle East are:<\/strong><\/span><\/p>\n

        \n
      1. Integrity: Always be authentic in your messaging.<\/strong><\/span><\/li>\n
      2. Information: Avoid overload and keep it relevant and useful.<\/strong><\/span><\/li>\n
      3. Intelligence: Recognise that your customers may be smarter than you think, and communicate accordingly.<\/strong><\/span><\/li>\n
      4. Ingenuity: A real-life, best practice example of effective marketing in the Middle East is the response by Emirates Airline to Trump\u2019s laptop ban. Follow that formula.<\/strong><\/span><\/li>\n
      5. Inclusion: Engage your audience meaningfully. Customers who feel a powerful connection to your brand will adore, advocate and defend it.<\/strong><\/span><\/li>\n<\/ol>\n

        So that, in a rather large nutshell, are the five Is to consider adopting, to make your Middle East marketing and communication more customer-centric and effective. And while this list is by no means exhaustive, it is a prescription that\u2019s bound to work positively for your brand.<\/span><\/p>\n

        Leonard Rego is CEO and Creative Director at Dubai-based Eleven777 Design and Advertising, who have been adding copious amounts of their own secret sauce to traditional and digital marketing, within the MENA context, since 2007. For more helpful marketing and communication insights, <\/i>connect with him on LinkedIn<\/i><\/a><\/span><\/span> or <\/i>follow Eleven777 on Twitter<\/a><\/span><\/span> and Facebook<\/span><\/span><\/a><\/i>.<\/i><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

        A prescription that turns heads and churns ROI<\/p>\n","protected":false},"author":1,"featured_media":775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-marketing-in-the-middle-east-digital-marketing"],"acf":[],"yoast_head":"\nDelivering Massive-impact Marketing in Dubai & the Middle East - Eleven777 - \u0648\u0643\u0627\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u0642\u0631\u0647\u0627 \u0641\u064a \u062f\u0628\u064a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Delivering Massive-impact Marketing in Dubai & the Middle East - Eleven777 - \u0648\u0643\u0627\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u0642\u0631\u0647\u0627 \u0641\u064a \u062f\u0628\u064a\" \/>\n<meta property=\"og:description\" content=\"A prescription that turns heads and churns ROI\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\/\" \/>\n<meta property=\"og:site_name\" content=\"Eleven777 - \u0648\u0643\u0627\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u0642\u0631\u0647\u0627 \u0641\u064a \u062f\u0628\u064a\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-18T16:10:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eleven777.com\/ar-ae\/wp-content\/uploads\/2020\/02\/blog-eleven777-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"931\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"aqaba-admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"aqaba-admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/2023\\\/01\\\/18\\\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/2023\\\/01\\\/18\\\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\\\/\"},\"author\":{\"name\":\"aqaba-admin\",\"@id\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/#\\\/schema\\\/person\\\/2e312d73647b453a0cd0bf8c72e2678f\"},\"headline\":\"Delivering Massive-impact Marketing in Dubai & the Middle East\",\"datePublished\":\"2023-01-18T16:10:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/2023\\\/01\\\/18\\\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\\\/\"},\"wordCount\":1167,\"publisher\":{\"@id\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/2023\\\/01\\\/18\\\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-eleven777-4.jpg\",\"articleSection\":[\"branding, marketing in the middle east, digital marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/2023\\\/01\\\/18\\\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\\\/\",\"url\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/2023\\\/01\\\/18\\\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\\\/\",\"name\":\"Delivering Massive-impact Marketing in Dubai & the Middle East - Eleven777 - \u0648\u0643\u0627\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u0642\u0631\u0647\u0627 \u0641\u064a \u062f\u0628\u064a\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/2023\\\/01\\\/18\\\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/2023\\\/01\\\/18\\\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-eleven777-4.jpg\",\"datePublished\":\"2023-01-18T16:10:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/2023\\\/01\\\/18\\\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/2023\\\/01\\\/18\\\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/2023\\\/01\\\/18\\\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\\\/#primaryimage\",\"url\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-eleven777-4.jpg\",\"contentUrl\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/blog-eleven777-4.jpg\",\"width\":1500,\"height\":931},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/2023\\\/01\\\/18\\\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Delivering Massive-impact Marketing in Dubai & the Middle East\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/#website\",\"url\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/\",\"name\":\"Eleven777 - \u0648\u0643\u0627\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u0642\u0631\u0647\u0627 \u0641\u064a \u062f\u0628\u064a\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/#organization\",\"name\":\"Eleven777 - \u0648\u0643\u0627\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u0642\u0631\u0647\u0627 \u0641\u064a \u062f\u0628\u064a\",\"url\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/logo-black.svg\",\"contentUrl\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/logo-black.svg\",\"width\":85,\"height\":60,\"caption\":\"Eleven777 - \u0648\u0643\u0627\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u0642\u0631\u0647\u0627 \u0641\u064a \u062f\u0628\u064a\"},\"image\":{\"@id\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/#\\\/schema\\\/person\\\/2e312d73647b453a0cd0bf8c72e2678f\",\"name\":\"aqaba-admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0076c78272f60e7d69f347d7c4ee1e0964bc89327177a7edd342bfb356b31a89?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0076c78272f60e7d69f347d7c4ee1e0964bc89327177a7edd342bfb356b31a89?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0076c78272f60e7d69f347d7c4ee1e0964bc89327177a7edd342bfb356b31a89?s=96&d=mm&r=g\",\"caption\":\"aqaba-admin\"},\"sameAs\":[\"https:\\\/\\\/eleven777.com\\\/ar-ae\"],\"url\":\"https:\\\/\\\/eleven777.com\\\/ar-ae\\\/author\\\/aqaba-admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Delivering Massive-impact Marketing in Dubai & the Middle East - Eleven777 - \u0648\u0643\u0627\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u0642\u0631\u0647\u0627 \u0641\u064a \u062f\u0628\u064a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\/","og_locale":"en_US","og_type":"article","og_title":"Delivering Massive-impact Marketing in Dubai & the Middle East - Eleven777 - \u0648\u0643\u0627\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u0642\u0631\u0647\u0627 \u0641\u064a \u062f\u0628\u064a","og_description":"A prescription that turns heads and churns ROI","og_url":"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\/","og_site_name":"Eleven777 - \u0648\u0643\u0627\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u0642\u0631\u0647\u0627 \u0641\u064a \u062f\u0628\u064a","article_published_time":"2023-01-18T16:10:04+00:00","og_image":[{"width":1500,"height":931,"url":"https:\/\/eleven777.com\/ar-ae\/wp-content\/uploads\/2020\/02\/blog-eleven777-4.jpg","type":"image\/jpeg"}],"author":"aqaba-admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"aqaba-admin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\/#article","isPartOf":{"@id":"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\/"},"author":{"name":"aqaba-admin","@id":"https:\/\/eleven777.com\/ar-ae\/#\/schema\/person\/2e312d73647b453a0cd0bf8c72e2678f"},"headline":"Delivering Massive-impact Marketing in Dubai & the Middle East","datePublished":"2023-01-18T16:10:04+00:00","mainEntityOfPage":{"@id":"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\/"},"wordCount":1167,"publisher":{"@id":"https:\/\/eleven777.com\/ar-ae\/#organization"},"image":{"@id":"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\/#primaryimage"},"thumbnailUrl":"https:\/\/eleven777.com\/ar-ae\/wp-content\/uploads\/2020\/02\/blog-eleven777-4.jpg","articleSection":["branding, marketing in the middle east, digital marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\/","url":"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\/","name":"Delivering Massive-impact Marketing in Dubai & the Middle East - Eleven777 - \u0648\u0643\u0627\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u0642\u0631\u0647\u0627 \u0641\u064a \u062f\u0628\u064a","isPartOf":{"@id":"https:\/\/eleven777.com\/ar-ae\/#website"},"primaryImageOfPage":{"@id":"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\/#primaryimage"},"image":{"@id":"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\/#primaryimage"},"thumbnailUrl":"https:\/\/eleven777.com\/ar-ae\/wp-content\/uploads\/2020\/02\/blog-eleven777-4.jpg","datePublished":"2023-01-18T16:10:04+00:00","breadcrumb":{"@id":"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\/#primaryimage","url":"https:\/\/eleven777.com\/ar-ae\/wp-content\/uploads\/2020\/02\/blog-eleven777-4.jpg","contentUrl":"https:\/\/eleven777.com\/ar-ae\/wp-content\/uploads\/2020\/02\/blog-eleven777-4.jpg","width":1500,"height":931},{"@type":"BreadcrumbList","@id":"https:\/\/eleven777.com\/ar-ae\/2023\/01\/18\/delivering-massive-impact-marketing-in-dubai-and-the-middle-east\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eleven777.com\/ar-ae\/"},{"@type":"ListItem","position":2,"name":"Delivering Massive-impact Marketing in Dubai & the Middle East"}]},{"@type":"WebSite","@id":"https:\/\/eleven777.com\/ar-ae\/#website","url":"https:\/\/eleven777.com\/ar-ae\/","name":"Eleven777 - \u0648\u0643\u0627\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u0642\u0631\u0647\u0627 \u0641\u064a \u062f\u0628\u064a","description":"","publisher":{"@id":"https:\/\/eleven777.com\/ar-ae\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eleven777.com\/ar-ae\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/eleven777.com\/ar-ae\/#organization","name":"Eleven777 - \u0648\u0643\u0627\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u0642\u0631\u0647\u0627 \u0641\u064a \u062f\u0628\u064a","url":"https:\/\/eleven777.com\/ar-ae\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eleven777.com\/ar-ae\/#\/schema\/logo\/image\/","url":"https:\/\/eleven777.com\/ar-ae\/wp-content\/uploads\/2023\/01\/logo-black.svg","contentUrl":"https:\/\/eleven777.com\/ar-ae\/wp-content\/uploads\/2023\/01\/logo-black.svg","width":85,"height":60,"caption":"Eleven777 - \u0648\u0643\u0627\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0628\u062a\u0643\u0631\u0629 \u0645\u0642\u0631\u0647\u0627 \u0641\u064a \u062f\u0628\u064a"},"image":{"@id":"https:\/\/eleven777.com\/ar-ae\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/eleven777.com\/ar-ae\/#\/schema\/person\/2e312d73647b453a0cd0bf8c72e2678f","name":"aqaba-admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0076c78272f60e7d69f347d7c4ee1e0964bc89327177a7edd342bfb356b31a89?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0076c78272f60e7d69f347d7c4ee1e0964bc89327177a7edd342bfb356b31a89?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0076c78272f60e7d69f347d7c4ee1e0964bc89327177a7edd342bfb356b31a89?s=96&d=mm&r=g","caption":"aqaba-admin"},"sameAs":["https:\/\/eleven777.com\/ar-ae"],"url":"https:\/\/eleven777.com\/ar-ae\/author\/aqaba-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/eleven777.com\/ar-ae\/wp-json\/wp\/v2\/posts\/773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eleven777.com\/ar-ae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eleven777.com\/ar-ae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eleven777.com\/ar-ae\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eleven777.com\/ar-ae\/wp-json\/wp\/v2\/comments?post=773"}],"version-history":[{"count":0,"href":"https:\/\/eleven777.com\/ar-ae\/wp-json\/wp\/v2\/posts\/773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eleven777.com\/ar-ae\/wp-json\/wp\/v2\/media\/775"}],"wp:attachment":[{"href":"https:\/\/eleven777.com\/ar-ae\/wp-json\/wp\/v2\/media?parent=773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eleven777.com\/ar-ae\/wp-json\/wp\/v2\/categories?post=773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eleven777.com\/ar-ae\/wp-json\/wp\/v2\/tags?post=773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}