The Daily – restaurant identity + brand development for Rove Hotels, Emaar Hospitality Group
From initial design research and identity development through to developing a positioning manual and full-blown brand documents including all related visual assets and templates, Eleven777 helped articulate the visual language for The Daily, as well as the brand's personality and tone.
Our approach
Doing what we do best – namely balancing aesthetic appeal with practical applicability – we delivered a branding and identity system that takes into account how The Daily lives, breathes and moves, every day, at Rove Hotels.
From signage and menus to table number-card holders and wall-mounted daily ‘specials’ boards, we created a well thought-out system of designs, accents, typography, colours, icons and patterns that are infinitely extendable and functionally easy for any good graphic designer to use without breaking a sweat.
We believe that simplicity is key to effective brand expression across several touchpoints – so that’s what we delivered.