About Eleven777

Eleven777 Advertising was founded in Dubai in 2007 on a conviction that has not changed since: that deep thinking, genuine creativity, and an uncompromising standard of execution can transform how a business is seen, chosen, and remembered. We are a boutique creative agency, and we are one by design, because the work we do demands proximity, ownership, and care that scale tends to dilute.

We serve clients across banking, luxury hospitality, technology, exhibitions, real estate, and food manufacturing, among others. The industries vary, but our guiding principles do not. We start with the business, not the brief, to unearth and define a defensible position before beginning to communicate your story to your audience.

We hold ourselves to a standard where “good enough” is just not good enough. That’s probably why some of our clients have been with us for over 18 years.

What we believe

We believe thinking x creativity = an evergreen strategy. It works in boom years and in downturns, during certainty and during chaos. Data has its place, and it is a vital one, but it ought to support creative thinking, not suffocate it. The brands that endure are the ones that speak to people as people, not as data points.

We believe that the best work happens when you go deep into the business, the audience, the craft. We believe in the gut; in the instinct that comes from thousands of hours of doing this well, sensing what a brand can credibly own, feeling when a line of copy is just right or merely adequate. Technology sharpens the gut, but it can never replace it.

Our people

The talent we hire is world class. But talent alone is not enough, and it never has been. At Eleven777, sincerity, a can-do attitude, and absolute reliability are prerequisites. They are what make exceptional creative ability trustworthy. They are what turn us from vendors into partners.

Every person on this team was chosen not only for what they can do, but for who they are when things get hard.

Leonard Rego,
Founder & Chief Strategist

Leonard’s experience spans entrepreneurship, brand strategy, creative direction, and copywriting. Brands work with him for his ability to distil the essence of their products and services, often through a single conversation, and to rapidly surface insights that positioning strategy is built on. He has done this for banks, luxury hotels, technology companies, food supplement brands, exhibition organisers, and entrepreneurs.

Born and raised in Mumbai, Leonard has called Dubai home for over 30 years. The city’s extraordinary cultural breadth, its ambition, and its exposure to the world’s most discerning brands have shaped his creative sensibility in ways that a single culture never could.

The road ahead

We are building towards something specific and special, by investing seriously in the tools, training, and thinking that allow exceptional people to do even more exceptional work. The future belongs to agencies that pair irreplaceable human depth with technological capability. We intend to be at the front of that line.