Rove La Mer Beach Launch Campaign
Rove Hotels, a modern mid-scale UAE hotel brand with nearly 3,500 rooms across the country and one of the fastest growing regional hospitality brands expanding across the GCC, needed a fresh, laterally thought-out campaign for their first-ever beachfront property that would also serve as their first resort and a flagship category, Rove La Mer Beach. In keeping with the style of the brand, the spirit of the campaign had to be both youthful and playful.
Key deliverables:
Campaign strategy
Brand video development
Key visual development
Copywriting
Our approach
We developed somewhat allegorical, quirky key visuals, playing around the concept of being on the beach while inside a hotel room. This began by proposing sketched concepts initially, which were then refined according to the client’s feedback and taken forward to the shooting stage. Our creative team then immersed themselves in the post-production phase, to play up the waterfront/beach aspect in these images and bring them to life, vividly. We crafted copy that complemented this beach vibe, without trying too hard.
The final launch campaign featured teasers across digital, social and outdoor applications, and was well received.