The rise of virtual influencers (and what this means for the future of influencer marketing)

Having grown up in the era of CGI-driven sci-fi and fantastic wizarding worlds, it is hardly surprising that the millennial generation is our most creative yet. 

In fact, in a matter of decades, if not years, most of our favourite TV shows and movies have been reduced to mere childish visions of today’s reality – from humanoids and flying cars to artificial intelligence and virtual reality.