Burj Al Arab – Bab Al Yam Restaurant Logo + Visual Identity

Burj Al Arab – Bab Al Yam Restaurant Logo + Visual Identity The iconic sea-facing Bab Al Yam restaurant was in need of an identity refresh to complement its new, modern avatar. Eleven777 reviewed the existing identity and decided on a radical overhaul. Referencing the gentle waves that lap the Jumeirah shoreline for inspiration, Bab […]

Address Hotels + Resorts: Address Boulevard Launch Campaign, 2017

Address Hotels + Resorts: Address Boulevard Launch Campaign, 2017 To launch Address Boulevard, the newest addition to the Address portfolio after several years, the team at Eleven777 dove deep into every facet of its architecture, interiors and core differentiators. Getting to know the soon-to-be-launched hotel intimately was paramount, from its contemporary aesthetics to its grand […]

The Daily – restaurant identity + brand development for Rove Hotels, Emaar Hospitality Group

The Daily – restaurant identity + brand development for Rove Hotels, Emaar Hospitality Group From initial design research and identity development through to developing a positioning manual and full-blown brand documents including all related visual assets and templates, Eleven777 helped articulate the visual language for The Daily, as well as the brand’s personality and tone. […]

Launch of Jabal Omar Address Makkah Hotel in KSA

Launch of Jabal Omar Address Makkah Hotel in KSA Having crafted launch campaigns for several hotels in the Address Hotels + Resorts portfolio, Eleven777 immediately rose to the challenge when called to assist Emaar, the pioneer of premium luxury hospitality in the UAE, to spread its wings in the GCC region with the launch of […]