Beautyworld Middle East: Key visual photography and illustration for Dubai, Tokyo, Fukuoka and Osaka markets – 2015, 2016, 2017
End-to-end creative development of key visuals for Beautyworld Middle East, for four international markets, involving model casting, photography, retouching and illustration.
Key deliverables: Key visual development + allied exhibitor/visitor marketing
Our approach
Having worked with Messe Frankfurt GmbH and Messe Frankfurt Middle East since our inception in 2007, we have developed over 11,000 individual pieces of marketing communication and over 800 campaigns for the trade show stalwart’s 12 exhibitions and 14 conferences over the years.
Leveraging our strategic expertise and design-trend insights, and thinking within the context of Beautyworld’s specific audience, we delivered a unique, highly differentiated and instantly recognisable key visual series that was deployed across four international markets across three years, i.e. 2015-2017. Each year saw a variation in the hues and tonality of the key visuals, to keep them fresh and attractive.
MARKETING EXECUTIONS:
• Print advertising
• Sales collateral
• Direct mail
• Conference collateral
• Interactive direct mail
• Google display banners
• Digital signage
• Physical show signage