Emirates NBD Salary Transfer: One number. No clutter. The offer speaks for itself.
Eleven777 developed the creative strategy, key visuals and campaign production for Emirates NBD's Salary Transfer campaign in the UAE. The objective was to move past familiar cash-back and bonus reward mechanics toward a cleaner value proposition: up to 6% interest per annum for Emirati customers (and up to 5.5% for expats) who transfer their salary and maintain the balance threshold. That shift demanded more than a product message. It required a new way of making value visible and memorable.
The creative idea
Rather than treat 6% as a product detail, we elevated it into the hero of the campaign: the visual anchor, the strategic message, and the immediate point of consumer recall. The simpler mechanic gave us room to strip everything else back and let the number do the work.
The key visuals were striking enough to stop the scroll, simple enough to absorb in seconds, and premium enough to feel like an Emirates NBD communication. The oversized 6% device made the offer feel immediate and substantial, while warm, relatable lifestyle imagery gave it human relevance. That blend of scale and softness helped the campaign stand out without feeling transactional.
The outcome
The campaign made a banking offer feel simple, desirable, and immediate through a visual framework strong enough to carry the proposition across digital, social, print and outdoor channels, while keeping it unmistakably clear.