xNARA: A brand identity system built from first principles
xNARA, a Singapore-based personalised healthcare brand whose model centres on individual biological data, engaged Eleven777 to develop a comprehensive brand identity system, from strategic foundation to visual execution. The brief was clear: the identity had to scale alongside the company's expansion into multiple product lines and healthcare ventures. The scope required more than a logo. It needed an identity built from first principles, with the structure and sophistication to hold across a diverse and growing product ecosystem.
Discovery and key messaging
Through an extensive discovery process, we worked with the xNARA team to understand their business model, their market positioning and the audiences they intended to serve. From that foundation, we developed a key messaging framework that would anchor all subsequent brand communications.
Visual identity and brand system
Eleven777 developed a conceptual logo, supported by a complete visual identity system: curated colour palettes, purposeful typography, photography guidelines, iconography and professional stationery. Comprehensive brand guidelines ensured consistent application across every online and offline touchpoint.
Packaging
Among the most complex challenges was developing packaging solutions for xNARA’s diverse product range: test kits, supplements and more, that were simultaneously protective, financially viable, and premium in feel. This is where brand identity meets commercial reality; the tension between the three constraints is what made the packaging development crucial.
The deliverables
A scalable brand identity system designed to accommodate growth across multiple product lines. Strategy, identity, guidelines and packaging, developed as a cohesive whole.