Palace Churrasco
True to its name, Asado at Palace Downtown brings the vibrancy of Argentinian culture, as well as its world-famous Asado grills, to Dubai quite like nowhere else. In 2018, the restaurant introduced yet another exotic culinary experience – the Churrasco lunch, featuring exclusive menu items courtesy of the celebrated chef Josefinna Vallve. The restaurant approached Eleven777 to craft a compelling digital marketing campaign to launch this new offering.
Key deliverables: E-Direct Mailer (Arabic and English), digital banners
Our approach
Since this was the launch campaign for Palace Churrasco, our team did not have any existing photographic assets available to develop the key visual. In fact, one of the reasons why the restaurant chose to work with us was our proven ability to develop effective and imaginative campaigns in both English and Arabic despite this limitation.
For the key visual, our team developed an original photographic composite that put the spotlight on the unique cuisine as well as spectacular ambience that assured an authentic yet inventive dining experience. One of the challenges was balancing the the vibrant interiors of the venue with the bright daylight setting outside. We expertly balanced the mood of the visual to ensure that the interior and exterior elements enhance one another, while also highlighting the exquisite Burj Khalifa views guests can enjoy from the restaurant. The copy complemented the visual by echoing the authenticity of the experience as an opportunity to enjoy “the sun-kissed flavours of Latin America” in one of the most glamorous destinations in Downtown Dubai.