Emaar Hospitality Group – Ramadan Campaign + Microsite
Promoting Ramadan in a refreshingly different manner, through design and copy that leverages the symbolism of the moon creatively and elegantly.
Key deliverables: Microsite, digital executions and offline collateral.
Our approach
Our key visual was developed as a photographic composite that used 36 different images to create one holistic visual, doing away with the need to conduct a photo shoot. Everything, from the woman’s hands and jewellery to the head, body, suspended seat, moon texture and twilight sky was a different element that was manipulated, retouched, colour corrected and stitched together to create the final key visual.
In addition, Eleven777 was tasked with developing all of the Arabic and English key messaging, design and programming for the microsite and offline collateral, and the design and copywriting for the social media posts.
CAMPAIGN EXECUTIONS:
• Campaign microsite
• Print collateral
• Print adverts
• YouTube videos
• Multi-platform social media executions
• Interactive YouTube mastheads
• Digital banners