What is Inbound Marketing? The Middle East Guide
This guide reveals the special inbound formula you should be using for Middle East- and Dubai-based brands.
Inbound marketing flips traditional marketing on its head and then does the kiki shiggy shake around it.
Inbound versus outbound marketing
Traditional marketing is outbound. Think of it as putting your product ‘out’ there. You’re cold-calling, shoulder-rubbing, and print-advertising your product to those you hope will buy.
As our post on why digital marketing is important shows, technology has made it infinitely easier to sell – it’s both cheaper and more efficient.