How to Set SMART Goals for Social Media, Marketing and Digital Campaigns: with Free Template for Download!

We’ve all heard about SMART goals. But how do we go about creating some for our Middle East-based brand if we’re in, say, the hospitality, real estate or luxury industries?

Also, is there something beyond the typical SMART formula to set goals for marketing, social media or digital campaigns when Marketing in the Middle East?
To recap:
S = Specific
M = Measurable
A = Attainable
R = Relevant
T = Timely

Specific means don’t be vague; don’t suppose, guess, or hope for. Define. Exactly.