A desert scene that hid a car in plain sight: Emirates NBD’s 2022 Ramadan Campaign
A desert scene that hid a car in plain sight: Emirates NBD’s 2022 Ramadan Campaign Besides all the work Eleven777 does for Emirates NBD across its various business segments, Ramadan is a special time for us as an agency, creatively speaking. We developed the creative concept, key visuals and campaign production for the bank’s 2022 […]
Al Huzaifa Furniture, Nature Series: Bringing adventure indoors, to a comfy seat near you
Al Huzaifa Furniture, Nature Series: Bringing adventure indoors, to a comfy seat near you The UAE furniture retail market is often dominated by static product showcases and predictable ‘luxury’ cues. For Al Huzaifa Furniture’s New Collections launch, Eleven777 developed the campaign concept, creative direction and visual production for a campaign that would reframe how furniture […]
Emirates NBD Salary Transfer: One number. No clutter. The offer speaks for itself.
Emirates NBD Salary Transfer: One number. No clutter. The offer speaks for itself. Eleven777 developed the creative strategy, key visuals and campaign production for Emirates NBD’s Salary Transfer campaign in the UAE. The objective was to move past familiar cash-back and bonus reward mechanics toward a cleaner value proposition: up to 6% interest per annum […]
DeepFest: AI Exhibition, Riyadh, Saudi Arabia
DeepFest Brand Identity & Content Ecosystem: Built for Saudi Arabia’s Flagship AI Event DeepFest is a dedicated artificial intelligence platform launched as part of LEAP, the globally recognised technology conference held annually in Saudi Arabia. For its inaugural edition, we were commissioned to build the DeepFest brand from first principles, developing a visual identity and […]
How we put a twist on beachfront hospitality for Rove Hotels
How we put a twist on beachfront hospitality for Rove Hotels Rove Hotels is one of the UAE’s fastest-growing mid-scale hospitality brands, with nearly 8,000 rooms and residences open or in development across the GCC. For the launch of Rove La Mer Beach, their first beachfront property and an entirely new category for the brand […]
Armani Hotel Dubai: What you leave out says more than what you put in
Armani Hotel Dubai: What you leave out says more than what you put in Eleven777 developed the creative concept, copywriting and campaign production for Armani Hotel Dubai’s weekend dining experiences, Brunch at Armani/Mediterraneo and Armani/Deli. The work required translating one of the world’s most iconic luxury fashion philosophies into a cohesive food and beverage campaign, […]
FIFA World Cup travel related Microsite for Travelex: Worry-free currency. One promise.
FIFA World Cup travel related Microsite for Travelex: Worry-free currency. One promise. The FIFA World Cup Qatar 2022 was one of the most significant sporting events ever hosted in the Middle East. Eleven777 designed and built a conversion-focused microsite for Travelex, a digital brand experience that needed to sit at the intersection of utility, reassurance […]
LEAP: Where technology meets 215,000 people, every surface tells a story
LEAP: Where technology meets 215,000 people, every surface tells a story LEAP is one of the world’s foremost annual technology conferences, held in Riyadh in alignment with Saudi Arabia’s Vision 2030. Eleven777 has provided creative and design services to organiser Tahaluf since LEAP’s first edition in 2022, including developing the brand identity for Tahaluf itself. […]