Firestone

Firestone As a ‘Dubai-born and raised’ agency, we love our cars, and the wheels that keep them going. It is this passion and appreciation that we brought to the cause of developing a dedicated website for the Middle East and Africa region for the leading global tyre manufacturer, Firestone. The challenge was to design a […]

Palace Churrasco

Palace Churrasco True to its name, Asado at Palace Downtown brings the vibrancy of Argentinian culture, as well as its world-famous Asado grills, to Dubai quite like nowhere else. In 2018, the restaurant introduced yet another exotic culinary experience – the Churrasco lunch, featuring exclusive menu items courtesy of the celebrated chef Josefinna Vallve. The […]

3-in-1 Saturdaze weekend brunch – Vida Downtown

3-in-1 Saturdaze weekend brunch – Vida Downtown Everyone’s always looking forward to the next funky instalment of fun and flavour at Vida Downtown, and it was up to Eleven777 to pitch the newest avatar of the Saturday brunch to their eager audience. Across digital and traditional media, we managed to maintain the youthful essence of […]

Address Hotels + Resorts: Wedding Brochure for five Dubai hotels

Address Hotels + Resorts: Wedding Brochure for five Dubai hotels 5 days x 5 hotels x 10 models = a frantically-paced photoshoot in the sweltering early-September heat. The fruit of our efforts? A delicate, gossamer-like design that encompassed the sophisticated, eclectic and undeniably elegant wedding proposition of Address Hotels + Resorts, across five of its […]

Burj Al Arab – Bab Al Yam Restaurant Logo + Visual Identity

Burj Al Arab – Bab Al Yam Restaurant Logo + Visual Identity The iconic sea-facing Bab Al Yam restaurant was in need of an identity refresh to complement its new, modern avatar. Eleven777 reviewed the existing identity and decided on a radical overhaul. Referencing the gentle waves that lap the Jumeirah shoreline for inspiration, Bab […]

Annual Report – Emaar Hospitality Group, 2013

Annual Report – Emaar Hospitality Group, 2013 With a view to delivering an annual report that broke away from the norm, i.e. something that reflected the aesthetic values and essence of 5-star hospitality that Emaar is renowned for, Eleven777 looked to the Mashrabiya motifs that grace Arabian architecture and design for inspiration. Key deliverables: Annual […]

Address Hotels + Resorts: Address Boulevard Launch Campaign, 2017

Address Hotels + Resorts: Address Boulevard Launch Campaign, 2017 To launch Address Boulevard, the newest addition to the Address portfolio after several years, the team at Eleven777 dove deep into every facet of its architecture, interiors and core differentiators. Getting to know the soon-to-be-launched hotel intimately was paramount, from its contemporary aesthetics to its grand […]

The Daily – restaurant identity + brand development for Rove Hotels, Emaar Hospitality Group

The Daily – restaurant identity + brand development for Rove Hotels, Emaar Hospitality Group From initial design research and identity development through to developing a positioning manual and full-blown brand documents including all related visual assets and templates, Eleven777 helped articulate the visual language for The Daily, as well as the brand’s personality and tone. […]

3M Middle East: WorldSkills 2017 onsite social media coverage and content development

3M Middle East: WorldSkills 2017 onsite social media coverage and content development As sponsors of the world’s largest and most diverse skills competition with participants from 77 countries, our client 3M asked us to cover the event with a view to developing compelling interviews, video footage, photography and social media content and messaging to leverage […]

Reel Cinemas – Promoting cinema app downloads

Reel Cinemas – Promoting cinema app downloads What better way to boost downloads for the Reel Cinemas app than to leverage the popularity of massively famous movie icons and characters? Eleven777 came up with a concept that drove home the idea that ‘everyone’ was using the app – and so you should, too. Key deliverables: […]