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A pull-no-punches blog dedicated to the triumphs and tribulations of marketing in the Middle East and North Africa

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In this post, we’re going to show you how to run a Google AdWords PPC campaign if you’re in the tourism industry.


PPC, short for ‘Pay-per-click’ is a form of online advertising that leads people
Google AdWords is the most massive pay-per-click platform on the globe. Why does that matter to you? By 2020, the UAE’s e-commerce market will be US$ 27 billion and the KSA’s US$ 22 billion. MENA residents are spending
This is a simple, step-by-step guide on how to run ads on the social media platform, Facebook.