The Basics of Lead Generation: From Strangers to Customers (Pt 1)
Nasser Rego
February 23, 2020
Do it. We only send these out occasionally, and it’s solid marketing intel
Lead generation can be complicated! That’s why we’ve created this guide to explain lead generation – covering the basic terms, mechanics, best practices, and real-life examples for key industries in the UAE!
قبل 250 سنة، غيرت الثورة الصناعية العالم. في الوقت الحالي، تُحوّل الثورة الرقمية الطريقة التي نعيش بها. فيما يلي أهم 5 أسباب لم التسويق الرقمي قادر على صنع العجائب لعلامتك التجارية.
لنبدأ ببعض الحقائق
الحقيقة رقم 1: عند الانتهاء من قراءة هذه القائمة، ستصبح أكبر قليلاً. وسيكون مصير الوسائل التي تستخدمها للتواصل مع عملائك مماثلًا. وعوضا عن نقاط التواصل التي تستخدمها حاليًا، ستكون هناك وسائل جديدة للتفاعل مع عملائك.
الحقيقة رقم 2: كيف تتم تسليتنا، وكيف نقتني المنتجات وكيف نتفاعل مع بعضنا البعض قدّ تغير بشكل جذري. وكل هذا فقط في السنوات القليلة الماضية.
بلوكباستر خارج اللعبة.
As Ramadan draws to a close, we thought now’s the time to look at the three ads that have stood out the most this month.
As part of our blog series on marketing during the Holy Month of Ramadan, we showed you how to effectively incorporate the ‘spirit of Ramadan’ in your brand’s offering and then also looked at those ads worth following, and others better forgotten.
Now, let’s look at the three ads we loved most this Ramadan!
1. TATA Motors on the right path
This ad was a winner for a number of reasons:
1.
In this post, we look at some admirable examples of Ramadan ads that you can consider following. And then we also look at the more regrettable ones, and what specifically made them fail.
As part of our Ramadan Marketing series, in ‘Ramadan Reboot’, we showed you how to effectively incorporate the ‘spirit of Ramadan’ in your offering and to differentiate your Ramadan marketing strategy, while staying away from boring, typical approaches.
In this post, we look at the best and the worst of marketing during the Holy Month.
Let’s start with the top 3 Ramadan marketing fails.
We explain what they mean, how they work, how certain UAE businesses are using it, and how you can get started with a Chatbot to engage leads today!
They say robots may replace 800 million workers by 2030!
Over 22 years of being a marketing specialist in the Middle East, I have frequently found myself wondering why some aspects of marketing, particularly the annual events and celebrations, haven’t really evolved much in terms of creative approaches and innovation.
Case in point: Ramadan campaigns.
If you’re anything like us, one of your daily rituals would have to be checking your email or voicemail before your feet hit the ground. Of course, it may sometimes be your Facebook newsfeed that takes priority, but everyone, be it a stay-at-home parent or a Fortune 500 executive, is sure to stay updated on their emails.
Not surprisingly, the statistics tell the same story. A study by Radicati shows that in 2017, we had 2.7 billion email users worldwide, with that number set to grow to a sizeable 3.1 billion in 2020.
Having grown up in the era of CGI-driven sci-fi and fantastic wizarding worlds, it is hardly surprising that the millennial generation is our most creative yet.
In fact, in a matter of decades, if not years, most of our favourite TV shows and movies have been reduced to mere childish visions of today’s reality – from humanoids and flying cars to artificial intelligence and virtual reality.
Social media challenges have ranged from the fun to the near-fatal. The Kiki challenge was probably both. And here lies the Kiki challenge for UAE content producers: How do you put out trendy content while staying within the confines of the law?
Social media challenges have ranged from the charitable and fun – the ALS Ice Bucket challenge – to the potentially fatal – think Tide Pod challenge.
This guide reveals the special inbound formula you should be using for Middle East- and Dubai-based brands.
Inbound marketing flips traditional marketing on its head and then does the kiki shiggy shake around it.
Inbound versus outbound marketing
Traditional marketing is outbound. Think of it as putting your product ‘out’ there. You’re cold-calling, shoulder-rubbing, and print-advertising your product to those you hope will buy.
As our post on why digital marketing is important shows, technology has made it infinitely easier to sell – it’s both cheaper and more efficient.