The Basics of Lead Generation: From Strangers to Customers (Pt 1)
Nasser Rego
February 23, 2020
Do it. We only send these out occasionally, and it’s solid marketing intel
As Ramadan draws to a close, we thought now’s the time to look at the three ads that have stood out the most this month.
As part of our blog series on marketing during the Holy Month of Ramadan, we showed you how to effectively incorporate the ‘spirit of Ramadan’ in your brand’s offering and then also looked at those ads worth following, and others better forgotten.
Now, let’s look at the three ads we loved most this Ramadan!
1. TATA Motors on the right path
This ad was a winner for a number of reasons:
1.
In this post, we look at some admirable examples of Ramadan ads that you can consider following. And then we also look at the more regrettable ones, and what specifically made them fail.
As part of our Ramadan Marketing series, in ‘Ramadan Reboot’, we showed you how to effectively incorporate the ‘spirit of Ramadan’ in your offering and to differentiate your Ramadan marketing strategy, while staying away from boring, typical approaches.
In this post, we look at the best and the worst of marketing during the Holy Month.
Let’s start with the top 3 Ramadan marketing fails.
We explain what they mean, how they work, how certain UAE businesses are using it, and how you can get started with a Chatbot to engage leads today!
They say robots may replace 800 million workers by 2030!
Over 22 years of being a marketing specialist in the Middle East, I have frequently found myself wondering why some aspects of marketing, particularly the annual events and celebrations, haven’t really evolved much in terms of creative approaches and innovation.
Case in point: Ramadan campaigns.
If you’re anything like us, one of your daily rituals would have to be checking your email or voicemail before your feet hit the ground. Of course, it may sometimes be your Facebook newsfeed that takes priority, but everyone, be it a stay-at-home parent or a Fortune 500 executive, is sure to stay updated on their emails.
Not surprisingly, the statistics tell the same story. A study by Radicati shows that in 2017, we had 2.7 billion email users worldwide, with that number set to grow to a sizeable 3.1 billion in 2020.
Having grown up in the era of CGI-driven sci-fi and fantastic wizarding worlds, it is hardly surprising that the millennial generation is our most creative yet.
In fact, in a matter of decades, if not years, most of our favourite TV shows and movies have been reduced to mere childish visions of today’s reality – from humanoids and flying cars to artificial intelligence and virtual reality.
Social media challenges have ranged from the fun to the near-fatal. The Kiki challenge was probably both. And here lies the Kiki challenge for UAE content producers: How do you put out trendy content while staying within the confines of the law?
Social media challenges have ranged from the charitable and fun – the ALS Ice Bucket challenge – to the potentially fatal – think Tide Pod challenge.
Making the ‘Top 100 Influential Influencers in the UAE’ list is no easy task. It requires blood, sweat and tears. And in the case of Naomi D’Souza, a healthy appetite for dessert.
With the new 2018 UAE Influencer Law in place, we turned to Naomi, UAE’s beloved food blogger and influencer to talk about the implications of the new law on her work and on that of other influencers.
What do you think about the new influencer law put together by NMC?
Every coin has two sides. Similarly, I think the new influencer law has its pros and cons.
We strategically capitalised on the influencer marketing trend and helped grow our favourite hospitality client’s Instagram following from 5,000 to 17,000 over the span of three months! Influencer marketing, when done right, can mean exponential growth for your brand.
The Power of Influencer Marketing
According to marketing communication group, BPG, about 94 percent of UAE-based brands believe that a significant way to promote their product or service is via a social media influencer.
We’ve learnt that when marketing in the Middle East, or rather when marketing efficiently in MENA, you need to market smart with Arabic.
We’re an ad agency that has been around for well over a decade in Dubai.