The Basics of Lead Generation: From Strangers to Customers (Pt 1)
Nasser Rego
February 23, 2020
Do it. We only send these out occasionally, and it’s solid marketing intel
لكل شيء أوانه
ولكل ما هو اجتماعي، الآن هو الأوان!
قم بتنزيل تقويم محتوى الوسائط الاجتماعية لعام 2019 للعلامات التجارية في دبي والإمارات العربية المتحدة!
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لماذا يتوجّب عليك استخدام تقويم المحتوى؟
عندما يتم التخطيط لوسائل التواصل الاجتماعي وتجري الجدولة مع تقويم المحتوى، تكون النتيجة المحتوى الجيد الذي أخذ قسطته من الوقت، وبالتالي يكون من السهل استيعابه من قبل المتابعين والمعجبين.
يساعدك تقويم المحتوى على تحديد محتواك الخاص، كيفية استقطاب موارده وتنسيقاته المختلفة، بالإضافة إلى التواريخ والأوقات المحددة التي تنوي النشر حينها على كل من Instagram، Facebook، Twitter و LinkedIn.
لنبدأ!
To everything, there is a season.
And for everything social, now is the season!
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Why use a content calendar?
When social media is planned and scheduled – i.e.
aka How to solidify your status as a Digital Rockstar in 2018
So, let’s just jump right in.
These are Instagram’s 2018 trends that you’ll definitely want to experiment with.
1. Instagram TV! IGTV is an app that integrates with IG and allows you to create your own channel and upload long-form video (up to an hour long).
Also known as, How to Become a Digital Rockstar in 2018
1. Pay to Play. You can no longer afford to ignore that Facebook for businesses is now ‘pay to play’. In order to be seen, you’ll need to advertise on the platform. Hack#1 for 2018 is for you to develop a monthly advertising budget. Your advertising plan can have different objectives (always in alignment with your business objectives): to grow your following / collect lead data / increase visibility and/or retarget your most engaged followers.
Follow this guide to get started with Facebook Advertising.
2.
We’ve all heard about SMART goals. But how do we go about creating some for our Middle East-based brand if we’re in, say, the hospitality, real estate or luxury industries?
Also, is there something beyond the typical SMART formula to set goals for marketing, social media or digital campaigns when Marketing in the Middle East?
To recap:
S = Specific
M = Measurable
A = Attainable
R = Relevant
T = Timely
Specific means don’t be vague; don’t suppose, guess, or hope for. Define. Exactly.
The 2019 Content Calendar – Guide + Template – is now out! Click HERE to access it!
You’ve set your alarm for 6am. You hit the snooze button at 6:01. You’re brushing your teeth at 6:15. Then it’s cereal, coffee, preparing your kids’ school snack, more coffee and you’re running out the door by 7:03.
Like almost everyone you know, you have a routine. It may not always leave you room for spontaneity, but it’s predictable.