The Basics of Lead Generation: From Strangers to Customers (Pt 1)
Nasser Rego
February 23, 2020
Do it. We only send these out occasionally, and it’s solid marketing intel
In this post, we’re going to show you how to run a Google AdWords PPC campaign if you’re in the tourism industry.
PPC, short for ‘Pay-per-click’ is a form of online advertising that leads people to your website. PPC ads can run in search engines (Google, Bing), banners (display) (Network Partners of Google) or on social media (Facebook, Instagram). It’s called pay-per-click because when someone clicks on your ad, you, as the advertiser, pay.
For step-by-step instructions on how to run a Google AdWords campaign, no matter your industry, check out this simple guide.
Google AdWords is the most massive pay-per-click platform on the globe. Why does that matter to you? By 2020, the UAE’s e-commerce market will be US$ 27 billion and the KSA’s US$ 22 billion. MENA residents are spending billions online, and your brand will want a piece of that several billion-dollar pie.
What is PPC? PPC, short for ‘Pay-per-click’ is a form of online advertising that leads people to your website. There they can learn about your brand or buy your products.
This is a simple, step-by-step guide on how to run ads on the social media platform, Facebook.