In this post, we’re going to show you how to run a Google AdWords PPC campaign if you’re in the tourism industry.

PPC, short for ‘Pay-per-click’ is a form of online advertising that leads people to your website. PPC ads can run in search engines (Google, Bing), banners (display) (Network Partners of Google) or on social media (Facebook, Instagram). It’s called pay-per-click because when someone clicks on your ad, you, as the advertiser, pay. 
For step-by-step instructions on how to run a Google AdWords campaign, no matter your industry, check out this simple guide.