The Basics of Lead Generation: From Strangers to Customers (Pt 1)
Nasser Rego
February 23, 2020
Do it. We only send these out occasionally, and it’s solid marketing intel
If you’re a start-up that’s just received seed or VC funding, this may include a certain allocation for marketing expenses, which means that obviously, you should allocate some of that towards branding, right?
Well, it really depends on what your idea of branding is. While it could be important for a start-up, it may not be the most important thing — at least not in terms of how it’s usually defined. It depends, really, on where you are in your start-up journey.
What is branding, anyway?
Typically, branding is associated with logos, typography, colour palettes… those nice-to-look-at bits.
Over 22 years of being a marketing specialist in the Middle East, I have frequently found myself wondering why some aspects of marketing, particularly the annual events and celebrations, haven’t really evolved much in terms of creative approaches and innovation.
Case in point: Ramadan campaigns.
A prescription that turns heads and churns ROI
There’s bucket-loads of ‘dominate the Middle East + North Africa market’ advice out there (particularly from self-appointed marketing gurus hawking their one-size-fits-all technicolour dreamcoats).