The Basics of Lead Generation: From Strangers to Customers (Pt 1)
Nasser Rego
February 23, 2020
Do it. We only send these out occasionally, and it’s solid marketing intel
In this post, we’re going to show you how to run a Google AdWords PPC campaign if you’re in the tourism industry.
PPC, short for ‘Pay-per-click’ is a form of online advertising that leads people to your website. PPC ads can run in search engines (Google, Bing), banners (display) (Network Partners of Google) or on social media (Facebook, Instagram). It’s called pay-per-click because when someone clicks on your ad, you, as the advertiser, pay.
For step-by-step instructions on how to run a Google AdWords campaign, no matter your industry, check out this simple guide.
Google AdWords is the most massive pay-per-click platform on the globe. Why does that matter to you? By 2020, the UAE’s e-commerce market will be US$ 27 billion and the KSA’s US$ 22 billion. MENA residents are spending billions online, and your brand will want a piece of that several billion-dollar pie.
What is PPC? PPC, short for ‘Pay-per-click’ is a form of online advertising that leads people to your website. There they can learn about your brand or buy your products.
This is a simple, step-by-step guide on how to run ads on the social media platform, Facebook.
We’ve all heard about SMART goals. But how do we go about creating some for our Middle East-based brand if we’re in, say, the hospitality, real estate or luxury industries?
Also, is there something beyond the typical SMART formula to set goals for marketing, social media or digital campaigns when Marketing in the Middle East?
To recap:
S = Specific
M = Measurable
A = Attainable
R = Relevant
T = Timely
Specific means don’t be vague; don’t suppose, guess, or hope for. Define. Exactly.
Any brand that lasts, whether it’s beyond the next quarter or the next decade, is constantly working towards the creation of a legacy.
What is brand awareness?
Brand awareness is a fairly simple concept.
The 2019 Content Calendar – Guide + Template – is now out! Click HERE to access it!
You’ve set your alarm for 6am. You hit the snooze button at 6:01. You’re brushing your teeth at 6:15. Then it’s cereal, coffee, preparing your kids’ school snack, more coffee and you’re running out the door by 7:03.
Like almost everyone you know, you have a routine. It may not always leave you room for spontaneity, but it’s predictable.
Planning on winning at social media this year? Good.
To get you started, we’ve created a basic list of 20 absolute essential to-dos for your 2018/2019 Social Media Strategy.
Identify your Goals. What do you want to do? Raise awareness for your brand? Collect Leads? Sell more kofta burgers? When you know where you’re going, you’ll know what to carry for the journey.
Map your social media goals to your business objectives. If your business objective is to expand in Morocco next year, then make sure your content works towards that goal.
Create a social media calendar.