The Basics of Lead Generation: From Strangers to Customers (Pt 1)
Nasser Rego
February 23, 2020
Do it. We only send these out occasionally, and it’s solid marketing intel
Making the ‘Top 100 Influential Influencers in the UAE’ list is no easy task. It requires blood, sweat and tears. And in the case of Naomi D’Souza, a healthy appetite for dessert.
With the new 2018 UAE Influencer Law in place, we turned to Naomi, UAE’s beloved food blogger and influencer to talk about the implications of the new law on her work and on that of other influencers.
What do you think about the new influencer law put together by NMC?
Every coin has two sides. Similarly, I think the new influencer law has its pros and cons.
We strategically capitalised on the influencer marketing trend and helped grow our favourite hospitality client’s Instagram following from 5,000 to 17,000 over the span of three months! Influencer marketing, when done right, can mean exponential growth for your brand.
The Power of Influencer Marketing
According to marketing communication group, BPG, about 94 percent of UAE-based brands believe that a significant way to promote their product or service is via a social media influencer.
aka How to solidify your status as a Digital Rockstar in 2018
So, let’s just jump right in.
These are Instagram’s 2018 trends that you’ll definitely want to experiment with.
1. Instagram TV! IGTV is an app that integrates with IG and allows you to create your own channel and upload long-form video (up to an hour long).
Also known as, How to Become a Digital Rockstar in 2018
1. Pay to Play. You can no longer afford to ignore that Facebook for businesses is now ‘pay to play’. In order to be seen, you’ll need to advertise on the platform. Hack#1 for 2018 is for you to develop a monthly advertising budget. Your advertising plan can have different objectives (always in alignment with your business objectives): to grow your following / collect lead data / increase visibility and/or retarget your most engaged followers.
Follow this guide to get started with Facebook Advertising.
2.
This is a simple, step-by-step guide on how to run ads on the social media platform, Facebook.
The 2019 Content Calendar – Guide + Template – is now out! Click HERE to access it!
You’ve set your alarm for 6am. You hit the snooze button at 6:01. You’re brushing your teeth at 6:15. Then it’s cereal, coffee, preparing your kids’ school snack, more coffee and you’re running out the door by 7:03.
Like almost everyone you know, you have a routine. It may not always leave you room for spontaneity, but it’s predictable.
Planning on winning at social media this year? Good.
To get you started, we’ve created a basic list of 20 absolute essential to-dos for your 2018/2019 Social Media Strategy.
Identify your Goals. What do you want to do? Raise awareness for your brand? Collect Leads? Sell more kofta burgers? When you know where you’re going, you’ll know what to carry for the journey.
Map your social media goals to your business objectives. If your business objective is to expand in Morocco next year, then make sure your content works towards that goal.
Create a social media calendar.