MarkeThink

A pull-no-punches blog dedicated to the triumphs and tribulations of marketing in the Middle East and North Africa

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Do it. We only send these out occasionally, and it’s solid marketing intel

We’ve all heard about SMART goals. But how do we go about creating some for our Middle East-based brand if we’re in, say, the hospitality, real estate or luxury industries?


Also, is there something beyond
Any brand that lasts, whether it’s beyond the next quarter or the next decade, is constantly working towards the creation of a legacy.

What is brand awareness?

Brand awareness is a fairly simple concept.
 


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