Social media challenges have ranged from the fun to the near-fatal. The Kiki challenge was probably both. And here lies the Kiki challenge for UAE content producers: How do you put out trendy content while staying within the confines of the law?

Social media challenges have ranged from the charitable and fun – the ALS Ice Bucket challenge – to the potentially fatal – think Tide Pod challenge.

Making the ‘Top 100 Influential Influencers in the UAE’ list is no easy task. It requires blood, sweat and tears. And in the case of Naomi D’Souza, a healthy appetite for dessert.

With the new 2018 UAE Influencer Law in place, we turned to Naomi, UAE’s beloved food blogger and influencer to talk about the implications of the new law on her work and on that of other influencers.
What do you think about the new influencer law put together by NMC? 
Every coin has two sides. Similarly, I think the new influencer law has its pros and cons.

We strategically capitalised on the influencer marketing trend and helped grow our favourite hospitality client’s Instagram following from 5,000 to 17,000 over the span of three months! Influencer marketing, when done right, can mean exponential growth for your brand. 

The Power of Influencer Marketing 
According to marketing communication group, BPG, about 94 percent of UAE-based brands believe that a significant way to promote their product or service is via a social media influencer.