The Basics of Lead Generation: From Strangers to Customers (Pt 1)
Nasser Rego
February 23, 2020
Do it. We only send these out occasionally, and it’s solid marketing intel
250 years ago, the Industrial Revolution changed the world. Right now, the Digital Revolution is transforming the way we live. Here are the top 5 reasons why digital will do wonders for your brand.
Let’s start with some facts.
Fact #1: By the time you finish reading this list, you’ll have grown a little older. And it will be a similar fate for the means you use to communicate with your customers.
Making the ‘Top 100 Influential Influencers in the UAE’ list is no easy task. It requires blood, sweat and tears. And in the case of Naomi D’Souza, a healthy appetite for dessert.
With the new 2018 UAE Influencer Law in place, we turned to Naomi, UAE’s beloved food blogger and influencer to talk about the implications of the new law on her work and on that of other influencers.
What do you think about the new influencer law put together by NMC?
Every coin has two sides. Similarly, I think the new influencer law has its pros and cons.
We strategically capitalised on the influencer marketing trend and helped grow our favourite hospitality client’s Instagram following from 5,000 to 17,000 over the span of three months! Influencer marketing, when done right, can mean exponential growth for your brand.
The Power of Influencer Marketing
According to marketing communication group, BPG, about 94 percent of UAE-based brands believe that a significant way to promote their product or service is via a social media influencer.
Also known as, How to Become a Digital Rockstar in 2018
1. Pay to Play. You can no longer afford to ignore that Facebook for businesses is now ‘pay to play’. In order to be seen, you’ll need to advertise on the platform. Hack#1 for 2018 is for you to develop a monthly advertising budget. Your advertising plan can have different objectives (always in alignment with your business objectives): to grow your following / collect lead data / increase visibility and/or retarget your most engaged followers.
Follow this guide to get started with Facebook Advertising.
2.
In this post, we’re going to show you how to run a Google AdWords PPC campaign if you’re in the tourism industry.
PPC, short for ‘Pay-per-click’ is a form of online advertising that leads people to your website. PPC ads can run in search engines (Google, Bing), banners (display) (Network Partners of Google) or on social media (Facebook, Instagram). It’s called pay-per-click because when someone clicks on your ad, you, as the advertiser, pay.
For step-by-step instructions on how to run a Google AdWords campaign, no matter your industry, check out this simple guide.
Google AdWords is the most massive pay-per-click platform on the globe. Why does that matter to you? By 2020, the UAE’s e-commerce market will be US$ 27 billion and the KSA’s US$ 22 billion. MENA residents are spending billions online, and your brand will want a piece of that several billion-dollar pie.
What is PPC? PPC, short for ‘Pay-per-click’ is a form of online advertising that leads people to your website. There they can learn about your brand or buy your products.
This is a simple, step-by-step guide on how to run ads on the social media platform, Facebook.
We’ve all heard about SMART goals. But how do we go about creating some for our Middle East-based brand if we’re in, say, the hospitality, real estate or luxury industries?
Also, is there something beyond the typical SMART formula to set goals for marketing, social media or digital campaigns when Marketing in the Middle East?
To recap:
S = Specific
M = Measurable
A = Attainable
R = Relevant
T = Timely
Specific means don’t be vague; don’t suppose, guess, or hope for. Define. Exactly.
Planning on winning at social media this year? Good.
To get you started, we’ve created a basic list of 20 absolute essential to-dos for your 2018/2019 Social Media Strategy.
Identify your Goals. What do you want to do? Raise awareness for your brand? Collect Leads? Sell more kofta burgers? When you know where you’re going, you’ll know what to carry for the journey.
Map your social media goals to your business objectives. If your business objective is to expand in Morocco next year, then make sure your content works towards that goal.
Create a social media calendar.
A prescription that turns heads and churns ROI
There’s bucket-loads of ‘dominate the Middle East + North Africa market’ advice out there (particularly from self-appointed marketing gurus hawking their one-size-fits-all technicolour dreamcoats).