Tag: digital marketing






Do it. We only send these out occasionally, and it’s solid marketing intel

ما هي أهمية التسويق الرقمي | Why Digital Marketing is Important

قبل 250 سنة، غيرت الثورة الصناعية العالم. في الوقت الحالي، تُحوّل الثورة الرقمية الطريقة التي نعيش بها. فيما يلي أهم 5 أسباب لم التسويق الرقمي قادر على صنع العجائب لعلامتك التجارية.

لنبدأ ببعض الحقائق

الحقيقة رقم 1: عند الانتهاء من قراءة هذه القائمة، ستصبح أكبر قليلاً. وسيكون مصير الوسائل التي تستخدمها للتواصل مع عملائك مماثلًا. وعوضا عن نقاط التواصل التي تستخدمها حاليًا، ستكون هناك وسائل جديدة للتفاعل مع عملائك.

الحقيقة رقم 2: كيف تتم تسليتنا، وكيف نقتني المنتجات وكيف نتفاعل مع بعضنا البعض قدّ تغير بشكل جذري. وكل هذا فقط في السنوات القليلة الماضية.

بلوكباستر خارج اللعبة.

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The 3 Ads we Love Most this Ramadan 2019

As Ramadan draws to a close, we thought now’s the time to look at the three ads that have stood out the most this month.

As part of our blog series on marketing during the Holy Month of Ramadan, we showed you how to effectively incorporate the ‘spirit of Ramadan’ in your brand’s offering and then also looked at those ads worth following, and others better forgotten.

Now, let’s look at the three ads we loved most this Ramadan!

1. TATA Motors on the right path


This ad was a winner for a number of reasons:

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Ramadan 2019 Marketing Campaigns: The Best Ads to Follow + The Worst to Forgive

In this post, we look at some admirable examples of Ramadan ads that you can consider following. And then we also look at the more regrettable ones, and what specifically made them fail.

As part of our Ramadan Marketing series, in ‘Ramadan Reboot’, we showed you how to effectively incorporate the ‘spirit of Ramadan’ in your offering and to differentiate your Ramadan marketing strategy, while staying away from boring, typical approaches.

In this post, we look at the best and the worst of marketing during the Holy Month.

Let’s start with the top 3 Ramadan marketing fails.

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3 Trends to Elevate Your Email Marketing Strategy

If you’re anything like us, one of your daily rituals would have to be checking your email or voicemail before your feet hit the ground. Of course, it may sometimes be your Facebook newsfeed that takes priority, but everyone, be it a stay-at-home parent or a Fortune 500 executive, is sure to stay updated on their emails.

Not surprisingly, the statistics tell the same story. A study by Radicati shows that in 2017, we had 2.7 billion email users worldwide, with that number set to grow to a sizeable 3.1 billion in 2020.

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The rise of virtual influencers (and what this means for the future of influencer marketing)

Having grown up in the era of CGI-driven sci-fi and fantastic wizarding worlds, it is hardly surprising that the millennial generation is our most creative yet. 

In fact, in a matter of decades, if not years, most of our favourite TV shows and movies have been reduced to mere childish visions of today’s reality – from humanoids and flying cars to artificial intelligence and virtual reality.

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Dubai’s Kiki Challenge: The Top 5 Rules when doing Social Media in the UAE

Social media challenges have ranged from the fun to the near-fatal. The Kiki challenge was probably both. And here lies the Kiki challenge for UAE content producers: How do you put out trendy content while staying within the confines of the law?

Social media challenges have ranged from the charitable and fun – the ALS Ice Bucket challenge – to the potentially fatal – think Tide Pod challenge.

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What is Inbound Marketing? The Middle East Guide

This guide reveals the special inbound formula you should be using for Middle East- and Dubai-based brands.

Inbound marketing flips traditional marketing on its head and then does the kiki shiggy shake around it.

Inbound versus outbound marketing
Traditional marketing is outbound. Think of it as putting your product ‘out’ there. You’re cold-calling, shoulder-rubbing, and print-advertising your product to those you hope will buy.

As our post on why digital marketing is important shows, technology has made it infinitely easier to sell – it’s both cheaper and more efficient.

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