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Do it. We only send these out occasionally, and it’s solid marketing intel
As Ramadan draws to a close, we thought now’s the time to look at the three ads that have stood out the most this month.
As part of our blog series on marketing during the Holy Month of Ramadan, we showed you how to effectively incorporate the ‘spirit of Ramadan’ in your brand’s offering and then also looked at those ads worth following, and others better forgotten.
Now, let’s look at the three ads we loved most this Ramadan!
1. TATA Motors on the right path
This ad was a winner for a number of reasons:
In this post, we look at some admirable examples of Ramadan ads that you can consider following. And then we also look at the more regrettable ones, and what specifically made them fail.
As part of our Ramadan Marketing series, in ‘Ramadan Reboot’, we showed you how to effectively incorporate the ‘spirit of Ramadan’ in your offering and to differentiate your Ramadan marketing strategy, while staying away from boring, typical approaches.
In this post, we look at the best and the worst of marketing during the Holy Month.
Let’s start with the top 3 Ramadan marketing fails.
Over 22 years of being a marketing specialist in the Middle East, I have frequently found myself wondering why some aspects of marketing, particularly the annual events and celebrations, haven’t really evolved much in terms of creative approaches and innovation.
Case in point: Ramadan campaigns.
If you’re anything like us, one of your daily rituals would have to be checking your email or voicemail before your feet hit the ground. Of course, it may sometimes be your Facebook newsfeed that takes priority, but everyone, be it a stay-at-home parent or a Fortune 500 executive, is sure to stay updated on their emails.
Not surprisingly, the statistics tell the same story. A study by Radicati shows that in 2017, we had 2.7 billion email users worldwide, with that number set to grow to a sizeable 3.1 billion in 2020.