The Basics of Lead Generation: From Strangers to Customers (Pt 1)
Nasser Rego
February 23, 2020
Do it. We only send these out occasionally, and it’s solid marketing intel
We’ve all heard about SMART goals. But how do we go about creating some for our Middle East-based brand if we’re in, say, the hospitality, real estate or luxury industries?
Also, is there something beyond the typical SMART formula to set goals for marketing, social media or digital campaigns when Marketing in the Middle East?
To recap:
S = Specific
M = Measurable
A = Attainable
R = Relevant
T = Timely
Specific means don’t be vague; don’t suppose, guess, or hope for. Define. Exactly.
Any brand that lasts, whether it’s beyond the next quarter or the next decade, is constantly working towards the creation of a legacy.
What is brand awareness?
Brand awareness is a fairly simple concept.
The 2019 Content Calendar – Guide + Template – is now out! Click HERE to access it!
You’ve set your alarm for 6am. You hit the snooze button at 6:01. You’re brushing your teeth at 6:15. Then it’s cereal, coffee, preparing your kids’ school snack, more coffee and you’re running out the door by 7:03.
Like almost everyone you know, you have a routine. It may not always leave you room for spontaneity, but it’s predictable.
We’ve learnt that when marketing in the Middle East, or rather when marketing efficiently in MENA, you need to market smart with Arabic.
We’re an ad agency that has been around for well over a decade in Dubai.
Planning on winning at social media this year? Good.
To get you started, we’ve created a basic list of 20 absolute essential to-dos for your 2018/2019 Social Media Strategy.
Identify your Goals. What do you want to do? Raise awareness for your brand? Collect Leads? Sell more kofta burgers? When you know where you’re going, you’ll know what to carry for the journey.
Map your social media goals to your business objectives. If your business objective is to expand in Morocco next year, then make sure your content works towards that goal.
Create a social media calendar.
A prescription that turns heads and churns ROI
There’s bucket-loads of ‘dominate the Middle East + North Africa market’ advice out there (particularly from self-appointed marketing gurus hawking their one-size-fits-all technicolour dreamcoats).