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How to Set SMART Goals for Social Media, Marketing and Digital Campaigns: with Free Template for Download!

We’ve all heard about SMART goals. But how do we go about creating some for our Middle East-based brand if we’re in, say, the hospitality, real estate or luxury industries?

Also, is there something beyond the typical SMART formula to set goals for marketing, social media or digital campaigns when Marketing in the Middle East?
To recap:
S = Specific
M = Measurable
A = Attainable
R = Relevant
T = Timely

Specific means don’t be vague; don’t suppose, guess, or hope for. Define. Exactly.

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How to create a Social Media Content Calendar for your UAE-based Brand: with Free 2018 Template for Download!

 

The 2019 Content Calendar – Guide + Template – is now out! Click HERE to access it! 
You’ve set your alarm for 6am. You hit the snooze button at 6:01. You’re brushing your teeth at 6:15. Then it’s cereal, coffee, preparing your kids’ school snack, more coffee and you’re running out the door by 7:03.
Like almost everyone you know, you have a routine. It may not always leave you room for spontaneity, but it’s predictable.

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The Essential MENA List of To-Dos for your Social Media Strategy

Planning on winning at social media this year? Good.

To get you started, we’ve created a basic list of 20 absolute essential to-dos for your 2018/2019 Social Media Strategy.

Identify your Goals. What do you want to do? Raise awareness for your brand? Collect Leads? Sell more kofta burgers? When you know where you’re going, you’ll know what to carry for the journey.
Map your social media goals to your business objectives. If your business objective is to expand in Morocco next year, then make sure your content works towards that goal.
Create a social media calendar.

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