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A pull-no-punches blog dedicated to the triumphs and tribulations of marketing in the Middle East and North Africa

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If you’re anything like us, one of your daily rituals would have to be checking your email or voicemail before your feet hit the ground. Of course, it may sometimes be your Facebook newsfeed that takes priority,
Having grown up in the era of CGI-driven sci-fi and fantastic wizarding worlds, it is hardly surprising that the millennial generation is our most creative yet.


In fact, in a matter
Social media challenges have ranged from the fun to the near-fatal. The Kiki challenge was probably both. And here lies the Kiki challenge for UAE content producers: How do you put out trendy content while staying within