The Basics of Lead Generation: From Strangers to Customers (Pt 1)
Nasser Rego
February 23, 2020
Do it. We only send these out occasionally, and it’s solid marketing intel
Lead generation can be complicated! That’s why we’ve created this guide to explain lead generation – covering the basic terms, mechanics, best practices, and real-life examples for key industries in the UAE!
لكل شيء أوانه
ولكل ما هو اجتماعي، الآن هو الأوان!
قم بتنزيل تقويم محتوى الوسائط الاجتماعية لعام 2019 للعلامات التجارية في دبي والإمارات العربية المتحدة!
{{cta(‘823a662f-c63e-4a2b-bc0f-3c02a6335c70′,’justifycenter’)}}
لماذا يتوجّب عليك استخدام تقويم المحتوى؟
عندما يتم التخطيط لوسائل التواصل الاجتماعي وتجري الجدولة مع تقويم المحتوى، تكون النتيجة المحتوى الجيد الذي أخذ قسطته من الوقت، وبالتالي يكون من السهل استيعابه من قبل المتابعين والمعجبين.
يساعدك تقويم المحتوى على تحديد محتواك الخاص، كيفية استقطاب موارده وتنسيقاته المختلفة، بالإضافة إلى التواريخ والأوقات المحددة التي تنوي النشر حينها على كل من Instagram، Facebook، Twitter و LinkedIn.
لنبدأ!
قبل 250 سنة، غيرت الثورة الصناعية العالم. في الوقت الحالي، تُحوّل الثورة الرقمية الطريقة التي نعيش بها. فيما يلي أهم 5 أسباب لم التسويق الرقمي قادر على صنع العجائب لعلامتك التجارية.
لنبدأ ببعض الحقائق
الحقيقة رقم 1: عند الانتهاء من قراءة هذه القائمة، ستصبح أكبر قليلاً. وسيكون مصير الوسائل التي تستخدمها للتواصل مع عملائك مماثلًا. وعوضا عن نقاط التواصل التي تستخدمها حاليًا، ستكون هناك وسائل جديدة للتفاعل مع عملائك.
الحقيقة رقم 2: كيف تتم تسليتنا، وكيف نقتني المنتجات وكيف نتفاعل مع بعضنا البعض قدّ تغير بشكل جذري. وكل هذا فقط في السنوات القليلة الماضية.
بلوكباستر خارج اللعبة.
As Ramadan draws to a close, we thought now’s the time to look at the three ads that have stood out the most this month.
As part of our blog series on marketing during the Holy Month of Ramadan, we showed you how to effectively incorporate the ‘spirit of Ramadan’ in your brand’s offering and then also looked at those ads worth following, and others better forgotten.
Now, let’s look at the three ads we loved most this Ramadan!
1. TATA Motors on the right path
This ad was a winner for a number of reasons:
1.
In this post, we look at some admirable examples of Ramadan ads that you can consider following. And then we also look at the more regrettable ones, and what specifically made them fail.
As part of our Ramadan Marketing series, in ‘Ramadan Reboot’, we showed you how to effectively incorporate the ‘spirit of Ramadan’ in your offering and to differentiate your Ramadan marketing strategy, while staying away from boring, typical approaches.
In this post, we look at the best and the worst of marketing during the Holy Month.
Let’s start with the top 3 Ramadan marketing fails.
To everything, there is a season.
And for everything social, now is the season!
{{cta(‘823a662f-c63e-4a2b-bc0f-3c02a6335c70′,’justifycenter’)}}
Why use a content calendar?
When social media is planned and scheduled – i.e.
This guide reveals the special inbound formula you should be using for Middle East- and Dubai-based brands.
Inbound marketing flips traditional marketing on its head and then does the kiki shiggy shake around it.
Inbound versus outbound marketing
Traditional marketing is outbound. Think of it as putting your product ‘out’ there. You’re cold-calling, shoulder-rubbing, and print-advertising your product to those you hope will buy.
As our post on why digital marketing is important shows, technology has made it infinitely easier to sell – it’s both cheaper and more efficient.
250 years ago, the Industrial Revolution changed the world. Right now, the Digital Revolution is transforming the way we live. Here are the top 5 reasons why digital will do wonders for your brand.
Let’s start with some facts.
Fact #1: By the time you finish reading this list, you’ll have grown a little older. And it will be a similar fate for the means you use to communicate with your customers.
aka How to solidify your status as a Digital Rockstar in 2018
So, let’s just jump right in.
These are Instagram’s 2018 trends that you’ll definitely want to experiment with.
1. Instagram TV! IGTV is an app that integrates with IG and allows you to create your own channel and upload long-form video (up to an hour long).
Also known as, How to Become a Digital Rockstar in 2018
1. Pay to Play. You can no longer afford to ignore that Facebook for businesses is now ‘pay to play’. In order to be seen, you’ll need to advertise on the platform. Hack#1 for 2018 is for you to develop a monthly advertising budget. Your advertising plan can have different objectives (always in alignment with your business objectives): to grow your following / collect lead data / increase visibility and/or retarget your most engaged followers.
Follow this guide to get started with Facebook Advertising.
2.